STMicroelectronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1806
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SWOT Analysis of STMicroelectronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

STMicroelectronics

Parent Company

STMicroelectronics

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Service and technology; Sense and Power. A world of Analog.

USP

A world leader in semiconductor solutions

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor solutions for companies making mobile, pc, calculators , etc.

Positioning

provides semiconductor solutions that help customers improve quality of life for everyone, both today and in the future

SWOT Analysis

Strengths

1. Broad Product category

2.Focus on Research and development (R&D)

3. Expansion into growing countries

4. Strong financial performance currently revenue is more than US $ 10 billion and employee strength more than 50,000.

Weaknesses

1. Dependence of very few customers

2. Talent Crunch for such specific skillset

Opportunities

1. Growing global semiconductor market

2. Growth in PV market

3. Product innovations

Threats

1. Technology becomes obsolete very quickly in the industry

2.Exchange rate fluctuation 

3.Government regulations

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. ASML holding


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