Netease SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1436
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SWOT Analysis of Netease with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Netease

Parent Company

NetEase.com, Inc

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

People to the power

USP

The attractive and efficient online gaming environment

STP

Segment

Online gaming user, internet portal user , Wireless and WAS users

Target Group

People using internet for gaming, entertainment from upper middle class

Positioning

Multi-player online role-playing games platform and provider of various interactive information and entertainment in China

SWOT Analysis

Strengths

1. Good financial strength and brand reputation

2. Large domestic market share for online gaming

3. Strong personnel and management support

4.Good marketing activities which have increased brand presence

Weaknesses

1. Chinese internet regulation

2. Mostly restricted to China and less global presence

3. Lagging in other areas of internet service expect for Online gaming

Opportunities

1. Huge market for online gaming in China

2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities

3. Few local players to compete with

4. Mobile application developers

Threats

1. Increasing competition due to global players

2. Government intervention in the service, as main customer base is China

3. Constant change in preference of customers

Competition

Competitors

1. Baidu

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu



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