Swatch SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9339
Advertisements

SWOT Analysis of Swatch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swatch

Parent Company

The Swatch group

Category

Watches

Sector

Lifestyle and Retail

Tagline/ Slogan

Time is what you make of it; Fashion that ticks

USP

Trendy and youthful innovative designs

STP

Segment

High quality watches

Target Group

Upper-middle class youth

Positioning

A watch brand that is the culmination of Art, Sports and fashion

SWOT Analysis

Strengths

1. Have a distinct identity with its plastic body and vibrant colours
2. Limited market share growth due to competition
3. Part of the Swatch group that has 28,000 employees across 50 countries operating 900 boutiques around the world
4. Associated with sporting competitions has strengthened its brand image
5. Top-of-the-mind popular brand across the world
6. Excellent advertising and brand image

Weaknesses

1. Fake imitations and replicas affect the brand image and sales
2. Advertising/ branding activities not impactful

Opportunities

1. Emerging markets in Asia like India and China can be the primary targets for its distribution expansion strategy
2. Swatch can use its positioning as a young brand to diversify in different product categories

Threats

1. High manufacturing cost associated with Swiss brands can lead to switching to lower cost brands
2. Competition from other youth watch brands with a trendy and youthful positioning

Competition

Competitors

1.Titan
2.Diesel
3.Timex



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: