SWOT Analysis of Gili Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Diamonds and jeweler
Lifestyle and retail
Comfortable and classy looks
Woman who wears diamonds everyday for style and love of jewellery
Upper middle and upper class women
Blend of Indian and western nuances
1. One of the trusted brand all over India, since its under the umbrella of Gitanjali 2. Finest designs and quality assurance and aiming to reach out for all age group of woman 3. They were the first to start giving the “the certificate of authentication” to the consumers 4. It was the first to start retailing from the departmental stores 5. Available across various Indian cities through multi-brand retail stores as well 6. Good branding and advertising through TVCs and print ads
1. Stiff competition from other domestic brands means high brand switching 2. International penetration is low as compared to big brands in the industry
1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand 2.Again new continents can be tapped like Europe, Americas etc 3. High purchasing power of the people
1. Gold prices are rising 2.Dollar –Rupee issue, since measurably we imports the diamonds
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