Gili Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2097
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SWOT Analysis of Gili Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gili Jewellery

Parent Company

Gitanjali

Category

Diamonds and jeweler

Sector

Lifestyle and retail

Tagline/ Slogan

Beautifully you!

USP

Comfortable and classy looks

STP

Segment

Woman who wears diamonds everyday for style and love of jewellery

Target Group

Upper middle and upper class women

Positioning

Blend of Indian and western nuances

SWOT Analysis

Strengths

1. One of the trusted brand all over India, since its under the umbrella of Gitanjali
2. Finest designs and quality assurance and aiming to reach out for all age group of woman
3. They were the first to start giving the “the certificate of authentication” to the consumers
4. It was the first to start retailing from the departmental stores
5. Available across various Indian cities through multi-brand retail stores as well
6. Good branding and advertising through TVCs and print ads

Weaknesses

1. Stiff competition from other domestic brands means high brand switching
2. International penetration is low as compared to big brands in the industry

Opportunities

1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand
2.Again new continents can be tapped like Europe, Americas etc
3. High purchasing power of the people

Threats

1. Gold prices are rising
2.Dollar –Rupee issue, since measurably we imports the diamonds

Competition

Competitors

1.Orra Diamonds
2.Ddamas
3.Rennaince



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