K Swiss SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3041
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SWOT Analysis of K Swiss with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

K Swiss

Parent company

K swiss

Category

Apparel - Footwear

Sector

Lifestyle and retail

Tagline/ slogan

Keep it pure; Partys over;

Usp

The brand is known for their top quality running shoes

STP

Segment

Men and women sporting casual sports apparels

Target group

Urban men and women from upper0middle and upper class

Positioning

leading worldwide designer, marketer, and distributor of sports, fitness, and casual footwear and apparel

SWOT analysis

Strengths

1. The brand has seen popularity since 1966.

2. The brand keeps on marketing its products in innovative ways by videos and website which has led to a sudden increase in its popularity.

3. The brand has a diverse portfolio including shoes for running and other sports, apparels for sports and jackets, sweaters, sweatshirts, track jackets, tee shirts, caps, socks and bags  for both men and women

4. The brand is known for its invention-K Swiss tubes, a light weight running shoes providing lightness and comfort.

5. The customer can reach the product through various channels like departmental stores, sports shops and e commerce website.

6. The brand has sports stars brand ambassadors

Weaknesses

1. The company does not have its stores in developing countries like India.

2.The company does not have any  long-term manufacturing agreements with manufacturing units located at various parts of the world like China , Taiwan etc

Opportunities

1. The company should make long term agreements with manufacturing units to reduce backlog and other issues.
2. Increase global penetration
3. Tie-ups with sports academies, schools etc

Threats

1. Similar products available in other brands.

2. The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.

Competition

Competitors

1. Puma

2. Nike

3. Adidas
4. Fila
5. Reebok



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