Big Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10083
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SWOT Analysis of Big Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Bazaar

Parent Company

Future Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Is se sasta aur accha kahi nahi!

USP

Big Bazaar povides affordable lifestyle to Indian consumers

Big Bazaar STP

Segment

Price sensitive group

Target Group

Upper middle class and lower middle class

Positioning

Big Bazaar is every family's favourite retail store

Big Bazaar SWOT Analysis

Strengths

1. Affordability for middle class is provided by Big Bazaar in India
2. Big Bazaar offers quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers  given by Big Bazaar to attract customer through discounts, sales, exhange offers etc

6. Large no. SKU provided to consumers

7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence

Weaknesses

1. Big Bazaar is not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Opportunities

1. Big Bazaar can plan to expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration can also benefit Big Bazaar

Threats

1. Competitors with a global presence
2. Online markets can severaly affect the market share of Big Bazaar
3. Low priced brand perceived to be of low quality in Indian consumer minds

Competition

Competitors

1. Reliance retail
2. Lifestyle Retail
3. More Store

4. Shoppers Stop


The table above concludes the Big Bazaar SWOT analysis along with its marketing strategy and brand parameters.

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