Big Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7726
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SWOT Analysis of Big Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Bazaar

Parent Company

Future Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Is se sasta aur accha kahi nahi!

USP

Affordable lifestyle

STP

Segment

Price sensitive group

Target Group

Upper middle class and lower middle class

Positioning

Family favourite retail store

SWOT Analysis

Strengths

1. Affordability for middle class
2. Quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence  in local market

5. Attractive promotional offers

6. Large no. SKU provided to consumer

7. Good branding and advertising by also roping in celebrity brand ambassadors

Weaknesses

1. Not known globally and restricted to the Indian market only
2.No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Opportunities

1. To expand globally by tie-ups
2. Entering into high premium segment
3.Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration

Threats

1.Competitors global presence
2. Future bazaar under debt can cause financial problems
3.Low priced brand perceived to be of low quality in Indian consumer minds

Competition

Competitors

1. Reliance retail
2. Lifestyle Retail
3.Aditya Birla More

4. Shoppers Stop



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