Big Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8062

SWOT Analysis of Big Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Bazaar

Parent Company

Future Group




Lifestyle and retail

Tagline/ Slogan

Is se sasta aur accha kahi nahi!


Affordable lifestyle



Price sensitive group

Target Group

Upper middle class and lower middle class


Family favourite retail store

SWOT Analysis


1. Affordability for middle class
2. Quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence  in local market

5. Attractive promotional offers

6. Large no. SKU provided to consumer

7. Good branding and advertising by also roping in celebrity brand ambassadors


1. Not known globally and restricted to the Indian market only
2.No different game plan according to divergent people, their lifestyles, their tastes and budgets in India


1. To expand globally by tie-ups
2. Entering into high premium segment
3.Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration


1.Competitors global presence
2. Future bazaar under debt can cause financial problems
3.Low priced brand perceived to be of low quality in Indian consumer minds



1. Reliance retail
2. Lifestyle Retail
3.Aditya Birla More

4. Shoppers Stop


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: