The Entertainer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1975
Advertisements

SWOT Analysis of The Entertainer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Entertainer

Parent Company

The Entertainer Ltd.

Category

Toys

Sector

Retail

Tagline/ Slogan

Mad about Toys

USP

Fair price and excellent customer service

STP

Segment

Individuals of all age groups

Target Group

Households with kids

Positioning

Experts in kid’s toys

SWOT Analysis

Strengths

1. Biggest independent toy shop in UK
2. Phenomenal growth at an average of about one store per month
3. Many years of retail industry experience
4. Experts in toy making

5. Fair prices and excellent customer service

6. Best online toy retailer for two consecutive years

7. Wide variety of products stocked in the shop as well as available online

Weaknesses

1.  The store is always closed on Sunday hence lose busy customers
2.  Sells toys that comply with the Christianity hence popular toys such as Harry Potter’s are not sold
3. Toy machine guns are not stocked although toy firearms of other kinds are sold

Opportunities

1.  Expansion plans in new geographical locations
2.  Growth in ecommerce industry
3.  Incorporating new technology in distribution and supply chain

Threats

1.  Changing trend in children’s choice for toys
2.  Supermarkets and Departmental stores also acts as competitors
3.  Online trading by Amazon

Competition

Competitors

1. Hamleys
2. Early Learning Centre
3. Toys R Us

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: