CEB Corporate Executive Board SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1937
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SWOT Analysis of CEB Corporate Executive Board with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CEB Corporate Executive Board

Parent Company

Corporate Executive board

Category

Research & advisory firm

Sector

Consulting

Tagline/ Slogan

What the best companies do

USP

Leading member based advisory company

STP

Segment

Large and mid-sized organizations

Target Group

Senior executives of Fortune 100, Fortune 500, DAX 30, FTSE 100  companies

Positioning

They provide all round services to the business leaders

SWOT Analysis

Strengths

1. They have more than 240,000 business professionals
2. They have more than 2000 employees worldwide
3. They serve top Fortune 500 companies and have an elite customer and clientle base
4. They have 57000 individual organizations.

Weaknesses

1. They have very few offices worldwide.
2. They service only the executives and not the entire organization.

Opportunities

1. They have opportunities in the emerging economies of the world.
2. They can penetrate mid and small industries as well.

Threats

1. They have listed the name of their clients on the website which could create problems in future with any of the clients.
2. The economic global crisis can have a severe impact on their business.

Competition

Competitors

1. McKinsey & Company
2. Bain & Company
3. Accenture



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