Star Sports SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2485
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SWOT Analysis of Star Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Sports

Parent Company

ESPN and Star TV

Category

Sports TV Channels

Sector

Media and Entertainment

Tagline/ Slogan

We Know your Game

USP

Right for English Premier League and major cricket tournaments in Asia

STP

Segment

Male sports enthusiasts

Target Group

18-30 male middle and upper class

Positioning

The best in sports entertainment around the world

SWOT Analysis

Strengths

1. Popular brand name in India, South Asia, UK
2.Showcases big sports events along with ESPN
3. Good Quality Fillers when no live content is on
4.Star Cricket is a dedicated cricket channel showing all major cricket tournaments

Weaknesses

1.Price of individually viewing channel is high
2. Overshadowed by ESPN in many markets

Opportunities

1.More Independent Live Coverage
2. Regional Programs and events

Threats

1.Threat from different sports channels
2.Online live streaming of live matches

Competition

Competitors

1.ESPN
2.Ten Sports
3.Sky Sports


The table above concludes the Star Sports SWOT analysis along with its marketing strategy and brand parameters.

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