Posted in Media & Entertainment, Total Reads: 2117
SWOT Analysis of Star Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
ESPN and Star TV
Sports TV Channels
Media and Entertainment
We Know your Game
Right for English Premier League and major cricket tournaments in Asia
Male sports enthusiasts
18-30 male middle and upper class
The best in sports entertainment around the world
1. Popular brand name in India, South Asia, UK 2.Showcases big sports events along with ESPN 3. Good Quality Fillers when no live content is on 4.Star Cricket is a dedicated cricket channel showing all major cricket tournaments
1.Price of individually viewing channel is high 2. Overshadowed by ESPN in many markets
1.More Independent Live Coverage 2. Regional Programs and events
1.Threat from different sports channels 2.Online live streaming of live matches
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