Sky Sports SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 10813
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SWOT Analysis of Sky Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sky Sports

Parent Company

British Sky Broadcasting

Category

Sports TV Channels

Sector

Media and Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better

USP

One of the most popular sports channel in the world

STP

Segment

Sports enthusiasts

Target Group

18-30 middle and upper class

Positioning

Sport's entertainment at its best

SWOT Analysis

Strengths

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available

Weaknesses

1.Price of individually viewing channel is high
2.Sky Sports team made sexist and racist comments which caused a huge uproar

Opportunities

1.Tieups with more sports events
2. Localization in markets like India and South Asia

Threats

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Competition

Competitors

1.Star Sports
2.Ten Sports
3.ESPN


The table above concludes the Sky Sports SWOT analysis along with its marketing strategy and brand parameters.

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