Sky Sports SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 10148
Advertisements

SWOT Analysis of Sky Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sky Sports

Parent Company

British Sky Broadcasting

Category

Sports TV Channels

Sector

Media and Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better

USP

One of the most popular sports channel in the world

STP

Segment

Sports enthusiasts

Target Group

18-30 middle and upper class

Positioning

Sport's entertainment at its best

SWOT Analysis

Strengths

1. Popular brand name
2.Showcases big sports events
3. Many Channels for showing a spectrum of sporting content
4. HD and 3D available

Weaknesses

1.Price of individually viewing channel is high
2.Sky Sports team made sexist and racist comments which caused a huge uproar

Opportunities

1.Tieups with more sports events
2. Localization in markets like India and South Asia

Threats

1.Threat from different sports channels worldwide
2.Live streaming of matches on internet affects viewership

Competition

Competitors

1.Star Sports
2.Ten Sports
3.ESPN



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: