Discovery Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4165
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SWOT Analysis of Discovery Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Discovery Channel

Parent Company

Discovery Communications, Inc.

Category

Knowledge Based Channel

Sector

Media and Entertainment

Tagline/ Slogan

The world is just awesome

USP

Exclusive videography and great photography along the world

STP

Segment

15+ (male & female)

Target Group

Individual, SEC A,B,C

Positioning

A channel which helps you discover the amazing world

SWOT Analysis

Strengths

1. Wide range of programmes
2. Special focus on survival skills
3. Available in Hindi, Tamil, Telugu, Bengali, English
4. Special programmes on latest world tragedies
5. Also available on HD

Weaknesses

1. Unwanted tickers during the programme
2. Repetition of episodes
3. Major focus is on wildlife, survival skills and accidents
4. No Indianisation of any programme ie. All programmes are dubbed
5. No Indian host
6. Hardly a show targeting kids

Opportunities

1. Can make special programmes for India
2. Can introduce Indian hosts
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
5. Tailor made programmes for domestic audience

Threats

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

Competition

Competitors

1. National Geographic
2. Animal Planet
3. History Channel



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