Eli Lilly SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 7445
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SWOT Analysis of Eli Lilly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eli Lilly

Parent Company

Eli Lilly & Co

Category

Pharmaceutical  & chemical

Sector

Health Care

Tagline/ Slogan

Transforming challenges in advances

USP

Lilly makes medicines that help people live longer, healthier, more active lives.

STP

Segment

They operate in Oncology, cardiovascular diseases, diabetes, critical care, neuroscience, men’s health, and musculoskeletal segments.

Target Group

Healthcare professionals offering solutions to patients suffering from oncology, diabetes, neuroscience

Positioning

Lilly makes medicines that help people live longer, healthier, more active lives.

SWOT Analysis

Strengths

1. Strong capability to create strategic alliances & marketing partnerships with other corporations

2. Strong marketing ability such as 60 second commercial plot for drug Cialis

3. Well developed in house R&D capability

4. Global footprint & ability to sell drugs all over the world

5. They employ more than 7000 people in LRL spanning 50 countries
6. Products available in over 125 countries and has close to 40,000 employees

Weaknesses

1. Loss of patents in US & other major markets affects performance

2. Drop sales because of new generic products

3. Eli lilly has captured fragmented market shares which prevents it from becoming market leader

Opportunities

1. Improvement  global living standards

2. Increasing awareness about healthcare needs

3. Global societies growing older

Threats

1. Over the years there is considerable increase in generic

2. Economic slow down

3. Increased hurdles for drug discovery & development

Competition

Competitors

1. Pfizer
2. Sanofi

3. AstraZeneca

4. GlaxoSmithKline

5. Bristol Myers Squibb

6. Merck & Co Inc.

7. Roche Holding



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