Mckesson Pharmaceutical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3158
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SWOT Analysis of Mckesson Pharmaceutical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mckesson Pharmaceutical

Parent Company

Mckesson Pharmaceutical

Category

Pharmaceutical

Sector

Health Care

Tagline/ Slogan

Empowering healthcare

USP

McKesson makes business of healthcare run better

STP

Segment

Pharmaceutical distributors & healthcare technology

Target Group

Pharmacies, medical and pharmaceutical manufacturers, hospitals, and insurers

Positioning

McKesson is dedicated to delivering the vital medicines, medical supplies and information technologies that enable the health care industry to provide patients better, safer care.

SWOT Analysis

Strengths

1. They offer diversified solution portfolio

2. they have more than 36000 employees

3.Major strengths of McKesson pharma is 2700+ healthmart retail pharmacy franchise

4. They have customer base of 100000+ physician customers

5. Strong balance sheet & solid liquidity position
6. It has its international offices at Australia, Ireland, France, the Netherlands and the UK

Weaknesses

1. Reliance on limited business segments

2. Legal complications in patents and drug-testing

Opportunities

1. Robust market for generic medicines

2. Expanded healthcare needs of ageing population

3. Public policy agenda supporting access to healthcare solutions

4. Higher margin business in fast growth sector such as oncology

Threats

1. Changes in legal aspect of healthcare business

2. Other major software players entering healthcare sector

Competition

Competitors

1. Cardinal Health
2. AmerisourceBergen



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