Cigna SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1686
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SWOT Analysis of Cigna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cigna

Parent Company

Cigna

Category

Health care

Sector

Managed Health care

Tagline/ Slogan

A Business of Caring

USP

More than just a health insurance company

STP

Segment

PPO , HMO, point of service, indemnity and consumer-directed products

Target Group

Employers and Organizations , Brokers and Consultants, individuals and families

Positioning

Global health service company helping people they serve improve their health , well-being and sense of security

SWOT Analysis

Strengths

1. Specific plans and products focused at a specific segment – Needs of expatriates
2. Set of comprehensive products and policies
3. International presence – 25 countries

4. Strong operational presence and good image in the sector

Weaknesses

1.Competitive industry means lower market share in healthcare
2. Alleged involvement in controversies and ethic issues gives negative publicity

Opportunities

1.Strategic alliances with other complementary firms
2.Can leverage international markets to create new markets
3.Acquisitions and mergers to consolidate market share

Threats

1.Rising unemployment and government interventions
2.Susceptible to price wars
3.Exchange rate fluctuations

Competition

Competitors

1.Aetna
2.United Health Group
3.Well point Inc



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