Lodha Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3002
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SWOT Analysis of Lodha Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lodha Group

Parent Company

Lodha Group

Category

Residential and office space

Sector

Real estate

Tagline/ Slogan

Building a better life

USP

Luxury residential and commercial spaces in the financial capital of India, Mumbai

STP

Segment

Mainly Mumbai

Target Group

Medium and high income group

Positioning

Delivers luxury and lifestyle projects in every category they operate

SWOT Analysis

Strengths

1. Mumbai’s premier real estate developer
2. Decades of experience in the field along with excellent operational efficiency
3. Unique branding strategy and marketing exercises
4. Location of the projects and head quartered at Mumbai adds value

5. Many prominent national and international awards and tie-ups with international architects

Weaknesses

1.Limited national presence
2.Govt intervention in construction projects causes operational inefficiencies
3.Less fund availability and shortage of skilled professionals

Opportunities

1.Expansion in other parts of India
2.Tax incentives for real estate investment
3.Reduction in interest rates

Threats

1.Fluctuating interest rates
2.Economic downturn

3. Possibility of a property bubble in Mumbai

Competition

Competitors

1.DLF Limited
2.K Raheja Corporation
3.Oberoi Realty


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