Posted in Real Estate and Construction, Total Reads: 3435
SWOT Analysis of Lodha Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Residential and office space
Building a better life
Luxury residential and commercial spaces in the financial capital of India, Mumbai
Medium and high income group
Delivers luxury and lifestyle projects in every category they operate
1. Mumbai’s premier real estate developer 2. Decades of experience in the field along with excellent operational efficiency 3. Unique branding strategy and marketing exercises 4. Location of the projects and head quartered at Mumbai adds value
5. Many prominent national and international awards and tie-ups with international architects
1.Limited national presence 2.Govt intervention in construction projects causes operational inefficiencies 3.Less fund availability and shortage of skilled professionals
1.Expansion in other parts of India 2.Tax incentives for real estate investment 3.Reduction in interest rates
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