Kerry Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2423
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SWOT Analysis of Kerry Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kerry Logistics

Parent Company

Kerry Logistics

Category

Freight forwarding, express parcel delivery and contract logistics

Sector

Transportation & Logistics

Tagline/ Slogan

Your Problems Our Solutions

USP

Expertise in the Dangerous Good and Non-Dangerous Goods sectors

STP

Segment

Businesses with need of national & international transportation

Target Group

Electronics & Technology, Fashion, FMCG, Food & Beverage, Automotive, Pharmaceutical & Healthcare, Industrial chemicals

Positioning

Leading logistics brand in Hong Kong

SWOT Analysis

Strengths

1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’
2. Consistent investment in assets
3. Strong focus in Chinese market
4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles

5. It has won the award for Asian 3PL of the Year at the prestigious Supply Chain Asia Logistics Awards in Shanghai

Weaknesses

1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay

2. Despite excellent performance, the brand recall is limited and lesser that global giants

Opportunities

1.It can expand through mergers & acquisitions in various sectors
2.It can target outside market effectively since it has presence in many sectors

Threats

1. Japan’s devastating earthquake
2. Growing exposure to the volatile Chinese market
3. Weak global economic conditions and the governments’ austerity
measures

Competition

Competitors

1.DHL
2.Panalpina
3.C.H.Robinson



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