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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11467
2 360 Degree Branding 52850
3 4 Ps of Marketing 92631
4 4 R’s of Marketing 33415
5 40 40 20 Rule 16572
6 5 Cs of Marketing 97960
7 7Ps Booms Bitner 25633
8 A/B Testing 6196
9 Abbrochment 7953
10 Above the Line 13665
11 Acquisition Integration Approaches 13552
12 Action Device 2765
13 Active Customers 8190
14 Active Listening 8090
15 Active Marketing 8760
16 Activity Report 16986
17 Actual Product 30782
18 Actual Value 10081
19 Adaptive Marketing 15658
20 Adaptive Selling 10708
21 Add-On Sale 10487
22 Additional Mark-On 20956
23 ADL Matrix 36329
24 Administered Price 8004
25 Administered VMS 28610
26 Adopter Categories 25122
27 Adoption Process 17925
28 Advertiser 9321
29 Advertising 44949
30 Advertising Appeal 48907
31 Advertising Appropriation 6778
32 Advertising Awareness 15250
33 Advertising Brief 18412
34 Advertising Budget 34636
35 Advertising Campaign 8028
36 Advertising Channel 25071
37 Advertising Copy 37079
38 Advertising Coverage 10327
39 Advertising Elasticity of Demand 16936
40 Advertising Frequency 8540
41 Advertising Media 79534
42 Advertising Message 22338
43 Advertising Plan 18486
44 Advertising Research 18796
45 Advertising Strategy 14373
46 Advertising Supplement 12000
47 Advertising Theme 27870
48 Advertising to Sales Ratio 10824
49 Advertising Weight 7323
50 Advertorial 6559
51 Affinity Marketing 6690
52 Affirmative Disclosure 6931
53 After-Marketing 13923
54 Age and Life Cycle 12786
55 Agency of Record 5487
56 Aggressive Exporter 3123
57 Aided Recall 11986
58 AIO- Activities, Interests and Opinions 30448
59 All the Traffic Will Bear 8235
60 Alternative Close 12991
61 Alternative Evaluation 22304
62 Alternative Media 11400
63 Ambient Media 9794
64 Ambush Marketing 5406
65 Ansoff Matrix 40538
66 Arrow Information Paradox 6292
67 Asset Led Marketing 10844
68 Assumptive Close 7505
69 Atmospherics 6821
70 Attitude 21957
71 Attitude Survey 11953
72 Attitudinal Research 10464
73 Audience Profile 15351
74 Automatic Merchandising 5534
75 Autoship 8945
76 Available Market 24853
77 Average Price Paid 3371
78 Average Profit 21786
79 Awareness, Attitude and Usage (AAU) 5365
80 B2B Marketing 9347
81 Back End 15164
82 Backgrounder 7054
83 Balanced scorecard 9924
84 Balloon Test 7487
85 Barometric Price Leadership 17497
86 Barter 5878
87 Bass Diffusion Model 6713
88 Battle of Brands 7256
89 BCG Matrix 19663
90 Behavioral Segmentation 62485
91 Benefit Segmentation 31468
92 Benjamin Franklin Method 3371
93 Blind Box Ad 9840
94 Blue Ocean Strategy 17735
95 Body Copy 26710
96 Bonus Scheme 10371
97 Boomerang Method 10825
98 Bottom Up Forecasting 6081
99 Bottom-Up Pricing 13348
100 Brand 11388
 
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