Vistara SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6907

SWOT analysis of Vistara analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vistara SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vistara to benchmark its business & performance as compared to the competitors and industry. Vistara is one of the leading brands in the airlines sector. The table below also lists the top Vistara competitors and elaborates Vistara market segmentation, target group, positioning & Unique Selling Proposition (USP).

Vistara SWOT, Competitors, Marketing STP & Brand analysis Table
Vistara Brand Analysis
Parent Company

JV between Tata Sons and Singapore Airlines





Tagline/ Slogan

Fly the new feeling


Vistara offers affordable and Comfortable Flights with focus on in-flight experience 

Vistara STP

People looking for flights to travel

Target Group

Corporate/Executive/Families (Upper Class and Middle Class)


Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata

Vistara SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vistara. Strengths are:

1. Strong lineage with TATA and Singapore Airlines as the parent entities.

2. Rising fast in the aviation sector with good frequency

3. Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc

4. Vistara provides great in-flight experience even in Economy class with food as part of normal ticket

5. It has a frequent flyer program also called CV (Club Vistara)

6. Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry


Here are the weaknesses in the Vistara SWOT Analysis:

1. Vistara's brand awareness is still less even after launch in 2015

2. Market Share is limited due to high competition in the sector


Following are the Opportunities in Vistara SWOT Analysis:

1. Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries

2. Vistara can offer more in its in-flight experience for customers to generate more marketing pull.


The threats in the SWOT Analysis of Vistara are as mentioned:

1. Indian aviation sector is too price sensitive.

2. External factors like taxes in the aviation sector can cause issues for new brands like Vistara

Vistara Competition

Below are the top 5 Vistara competitors:

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

The brandguide table above concludes the Vistara SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vistara. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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