Vistara SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2378
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SWOT Analysis of Vistara with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vistara

Parent Company

JV between Tata Sons and Singapore Airlines

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Fly the new feeling

USP

Vistara offers affordable and Comfortable Flights with focus on in-flight experience 

STP

Segment

People looking for flights to travel

Target Group

Corporate/Executive/Families (Upper Class and Middle Class)

Positioning

Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata

SWOT Analysis

Strengths

1. Strong lineage with TATA and Singapore Airlines as the parent entities.

2. Rising fast in the aviation sector with good frequency

3. Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc

4. Vistara provides great in-flight experience even in Economy class with food as part of normal ticket

5. It has a frequent flyer program also called CV (Club Vistara)

6. Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry

Weaknesses

1. Vistara's brand awareness is still less even after launch in 2015

2. Market Share is limited due to high competition in the sector

Opportunities

1. Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries

2. Vistara can offer more in its in-flight experience for customers to generate more marketing pull.

Threats

1. Indian aviation sector is too price sensitive.

2. External factors like taxes in the aviation sector can cause issues for new brands like Vistara

Competition

Competitors

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet


The table above concludes the Vistara SWOT analysis along with its marketing and brand parameters.

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