Vistara SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vistara analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vistara SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vistara to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vistara is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vistara competitors and includes Vistara target market, segmentation, positioning & Unique Selling Proposition (USP).

Vistara SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vistara Brand Analysis
Parent Company

JV between Tata Sons and Singapore Airlines





Tagline/ Slogan

Fly the new feeling


Vistara offers affordable and Comfortable Flights with focus on in-flight experience 

Vistara STP
Vistara Segmentation

People looking for flights to travel

Vistara Target Market

Corporate/Executive/Families (Upper Class and Middle Class)

Vistara Positioning

Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata

Vistara SWOT Analysis
Vistara Strengths

Below are the Strengths in the SWOT Analysis of Vistara:

1. Strong lineage with TATA and Singapore Airlines as the parent entities.

2. Rising fast in the aviation sector with good frequency

3. Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc

4. Vistara provides great in-flight experience even in Economy class with food as part of normal ticket

5. It has a frequent flyer program also called CV (Club Vistara)

6. Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry

Vistara Weaknesses

Here are the weaknesses in the Vistara SWOT Analysis:

1. Vistara's brand awareness is still less even after launch in 2015

2. Market Share is limited due to high competition in the sector

Vistara Opportunities

Following are the Opportunities in Vistara SWOT Analysis:

1. Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries

2. Vistara can offer more in its in-flight experience for customers to generate more marketing pull.

Vistara Threats

The threats in the SWOT Analysis of Vistara are as mentioned:

1. Indian aviation sector is too price sensitive.

2. External factors like taxes in the aviation sector can cause issues for new brands like Vistara

Vistara Competition

Below are the top 5 Vistara competitors:

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vistara. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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