Vistara SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3122

SWOT Analysis of Vistara with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

JV between Tata Sons and Singapore Airlines





Tagline/ Slogan

Fly the new feeling


Vistara offers affordable and Comfortable Flights with focus on in-flight experience 



People looking for flights to travel

Target Group

Corporate/Executive/Families (Upper Class and Middle Class)


Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata

SWOT Analysis


1. Strong lineage with TATA and Singapore Airlines as the parent entities.

2. Rising fast in the aviation sector with good frequency

3. Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc

4. Vistara provides great in-flight experience even in Economy class with food as part of normal ticket

5. It has a frequent flyer program also called CV (Club Vistara)

6. Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry


1. Vistara's brand awareness is still less even after launch in 2015

2. Market Share is limited due to high competition in the sector


1. Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries

2. Vistara can offer more in its in-flight experience for customers to generate more marketing pull.


1. Indian aviation sector is too price sensitive.

2. External factors like taxes in the aviation sector can cause issues for new brands like Vistara



1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

The table above concludes the Vistara SWOT analysis along with its marketing and brand parameters.


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