Vistara SWOT Analysis
Vistara is one of the leading brands in the airlines sector. Vistara SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vistara:
Quick Glance:
Vistara Strengths
- Strong lineage with TATA and Singapore Airlines as the parent entities.
- Rising fast in the aviation sector with good frequency
- Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc
- Vistara provides great in-flight experience even in Economy class with food as part of normal ticket
- It has a frequent flyer program also called CV (Club Vistara)
- Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry
Above are the strengths in the SWOT Analysis of Vistara. The strengths of Vistara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vistara Weaknesses
- Vistara's brand awareness is still less even after launch in 2015
- Market Share is limited due to high competition in the sector
These were the weaknesses in the Vistara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Vistara Opportunities
- Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries
- Vistara can offer more in its in-flight experience for customers to generate more marketing pull.
Above we covered the opportunities in Vistara SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vistara Threats
- Indian aviation sector is too price sensitive.
- External factors like taxes in the aviation sector can cause issues for new brands like Vistara
The threats in the SWOT Analysis of Vistara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Vistara SWOT analysis.
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About Vistara
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vistara Overview | |
|---|---|
| Parent Company |
JV between Tata Sons and Singapore Airlines |
| Category |
Domestic |
| Sector | |
| Tagline/ Slogan |
Fly the new feeling |
| USP |
Vistara offers affordable and Comfortable Flights with focus on in-flight experience |
| Vistara STP | |
| Segmentation |
People looking for flights to travel |
| Target Market |
Corporate/Executive/Families (Upper Class and Middle Class) |
| Positioning |
Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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