Vistara is one of the leading brands in the airlines sector. Vistara SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vistara:
Strong lineage with TATA and Singapore Airlines as the parent entities.
Rising fast in the aviation sector with good frequency
Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc
Vistara provides great in-flight experience even in Economy class with food as part of normal ticket
It has a frequent flyer program also called CV (Club Vistara)
Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry
Above are the strengths in the SWOT Analysis of Vistara. The strengths of Vistara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vistara's brand awareness is still less even after launch in 2015
Market Share is limited due to high competition in the sector
These were the weaknesses in the Vistara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vistara offers affordable and Comfortable Flights with focus on in-flight experience
People looking for flights to travel
Corporate/Executive/Families (Upper Class and Middle Class)
Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata
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