Go Air SWOT Analysis, Competitors & USP

Go Air

Wadia Group

Indian domestic sector

Airlines

Fly Smart

Lowest Price Good service airlines

Cost Conscious Passengers

Lower Middle Class / Middle Class

Low Cost No Frills

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Go Air. Strengths are:

1. Strong backing by the Promoters
2. LCC segment is ever growing in India

3. Has nearly 1000 flights per week

4. Covers all the major Indian cities

5. Good branding and marketing in India

Here are the weaknesses in the Go Air SWOT Analysis:

1. Market share is very less as compared to leading players

2. It has entered into the Indian market later than competition and also has lesser destinations

Following are the Opportunities in Go Air SWOT Analysis:

1. Middle Class taking to the skies

2. More destinations for the customers to choose from

3. Global operations can also be a value addition

The threats in the SWOT Analysis of Go Air are as mentioned:

1. Plenty of new LCCs to compete with who already have taken the lead
2. Rising Labour costs
3. Rising Fuel Costs

1.Indigo Airlines

2.Spicejet

3.Kingfisher Red

4.JetKonnect