Go Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 7791

SWOT analysis of Go Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. Go Air is one of the leading brands in the airlines sector. The table below also lists the top Go Air competitors and elaborates Go Air segmentation, targeting, positioning & USP.

Go Air SWOT, Competitors, Marketing STP & Brand analysis Table

Go Air

Parent Company

Wadia Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Fly Smart

USP

Lowest Price Good service airlines

Go Air STP
Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

Go Air SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Go Air. Strengths are:

1. Strong backing by the Promoters
2. LCC segment is ever growing in India

3. Has nearly 1000 flights per week

4. Covers all the major Indian cities

5. Good branding and marketing in India

Weaknesses

Here are the weaknesses in the Go Air SWOT Analysis:

1. Market share is very less as compared to leading players

2. It has entered into the Indian market later than competition and also has lesser destinations

Opportunities

Following are the Opportunities in Go Air SWOT Analysis:

1. Middle Class taking to the skies

2. More destinations for the customers to choose from

3. Global operations can also be a value addition

Threats

The threats in the SWOT Analysis of Go Air are as mentioned:

1. Plenty of new LCCs to compete with who already have taken the lead
2. Rising Labour costs
3. Rising Fuel Costs

Go Air Competition
Competitors

1.Indigo Airlines

2.Spicejet

3.Kingfisher Red

4.JetKonnect

The brandguide table above concludes the Go Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Go Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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