Go Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Go Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Go Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Go Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Go Air is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Go Air competitors and includes Go Air target market, segmentation, positioning & Unique Selling Proposition (USP).

Go Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Go Air

Parent Company

Wadia Group


Indian domestic sector



Tagline/ Slogan

Fly Smart


Lowest Price Good service airlines

Go Air STP
Go Air Segmentation

Cost Conscious Passengers

Go Air Target Market

Lower Middle Class / Middle Class

Go Air Positioning

Low Cost No Frills

Go Air SWOT Analysis
Go Air Strengths

Below are the Strengths in the SWOT Analysis of Go Air:

1. Strong backing by the Promoters
2. LCC segment is ever growing in India

3. Has nearly 1000 flights per week

4. Covers all the major Indian cities

5. Good branding and marketing in India

Go Air Weaknesses

Here are the weaknesses in the Go Air SWOT Analysis:

1. Market share is very less as compared to leading players

2. It has entered into the Indian market later than competition and also has lesser destinations

Go Air Opportunities

Following are the Opportunities in Go Air SWOT Analysis:

1. Middle Class taking to the skies

2. More destinations for the customers to choose from

3. Global operations can also be a value addition

Go Air Threats

The threats in the SWOT Analysis of Go Air are as mentioned:

1. Plenty of new LCCs to compete with who already have taken the lead
2. Rising Labour costs
3. Rising Fuel Costs

Go Air Competition

1.Indigo Airlines


3.Kingfisher Red


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Go Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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