Go Air SWOT Analysis, Competitors, STP & USP
SWOT analysis of Go Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Go Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Go Air to benchmark its business & performance as compared to the competitors and industry. Go Air is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Go Air competitors and includes Go Air target market, segmentation, positioning & Unique Selling Proposition (USP).
| Go Air |
| Parent Company | Wadia Group |
|---|---|
| Category | Indian domestic sector |
| Sector | |
| Tagline/ Slogan | Fly Smart |
| USP | Lowest Price Good service airlines |
| Go Air STP | |
| Go Air Segmentation | Cost Conscious Passengers |
| Go Air Target Market | Lower Middle Class / Middle Class |
| Go Air Positioning | Low Cost No Frills |
| Go Air SWOT Analysis | |
| Go Air Strengths | Below are the Strengths in the SWOT Analysis of Go Air: 1. Strong backing by the Promoters 3. Has nearly 1000 flights per week 4. Covers all the major Indian cities 5. Good branding and marketing in India |
| Go Air Weaknesses | Here are the weaknesses in the Go Air SWOT Analysis: 1. Market share is very less as compared to leading players 2. It has entered into the Indian market later than competition and also has lesser destinations |
| Go Air Opportunities | Following are the Opportunities in Go Air SWOT Analysis: 1. Middle Class taking to the skies 2. More destinations for the customers to choose from 3. Global operations can also be a value addition |
| Go Air Threats | The threats in the SWOT Analysis of Go Air are as mentioned: 1. Plenty of new LCCs to compete with who already have taken the lead |
| Go Air Competition | |
| Competitors | 2.Spicejet 4.JetKonnect |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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