SpiceJet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Spice Jet

Indian domestic sector

Airlines

Flying for everyone; Get More When You Fly

Lowest price air tickets by Spicejet with efficient services

Cost Conscious Passengers

Lower Middle Class / Middle Class

SpiceJet offers low cost tickets with no frills

Below are the Strengths in the SWOT Analysis of SpiceJet:

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow

Here are the weaknesses in the SpiceJet SWOT Analysis:

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence

Following are the Opportunities in SpiceJet SWOT Analysis:

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

The threats in the SWOT Analysis of SpiceJet are as mentioned:

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

Below are the top 5 SpiceJet competitors:

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara