SpiceJet SWOT Analysis, Competitors & USP

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SWOT Analysis of SpiceJet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Spice Jet


Indian domestic sector



Tagline/ Slogan

Flying for everyone; Get More When You Fly


Lowest price air tickets by Spicejet with efficient services

SpiceJet STP


Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class


SpiceJet offers low cost tickets with no frills

SpiceJet SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SpiceJet. Strengths are:

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow


Here are the weaknesses of SpiceJet :

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence


Following are the Opportunities of SpiceJet :

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach


The threats of SpiceJet are as mentioned :

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

SpiceJet Competition


Below are the 5 main SpiceJet competitors :

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara

The brandguide table above concludes the SpiceJet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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