SpiceJet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SpiceJet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SpiceJet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SpiceJet to benchmark its business & performance as compared to the competitors and industry. As of 2020, SpiceJet is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SpiceJet competitors and includes SpiceJet target market, segmentation, positioning & Unique Selling Proposition (USP).

SpiceJet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SpiceJet Brand Analysis
Parent Company

Spice Jet

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Flying for everyone; Get More When You Fly

USP

Lowest price air tickets by Spicejet with efficient services

SpiceJet STP
SpiceJet Segmentation

Cost Conscious Passengers

SpiceJet Target Market

Lower Middle Class / Middle Class

SpiceJet Positioning

SpiceJet offers low cost tickets with no frills

SpiceJet SWOT Analysis
SpiceJet Strengths

Below are the Strengths in the SWOT Analysis of SpiceJet:

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow

SpiceJet Weaknesses

Here are the weaknesses in the SpiceJet SWOT Analysis:

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence

SpiceJet Opportunities

Following are the Opportunities in SpiceJet SWOT Analysis:

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

SpiceJet Threats

The threats in the SWOT Analysis of SpiceJet are as mentioned:

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

SpiceJet Competition
Competitors

Below are the top 5 SpiceJet competitors:

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SpiceJet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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