SpiceJet SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SpiceJet SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SpiceJet, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SpiceJet to benchmark its business & performance as compared to the competitors, and make strategic improvements. SpiceJet is one of the leading brands in the airlines sector.

The article below lists the SpiceJet SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SpiceJet SWOT Analysis:

SWOT Analysis of SpiceJet

For SpiceJet, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SpiceJet Strengths

The strengths of SpiceJet looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SpiceJet :

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow

SpiceJet Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SpiceJet SWOT Analysis:

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence

SpiceJet Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SpiceJet SWOT Analysis:

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

SpiceJet Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SpiceJet are as mentioned:

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

SpiceJet Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of SpiceJet:

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara

Hence this concludes the SpiceJet SWOT analysis.

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About SpiceJet

SpiceJet Overview
Parent Company

Spice Jet


Indian domestic sector



Tagline/ Slogan

Flying for everyone; Get More When You Fly


Lowest price air tickets by Spicejet with efficient services

SpiceJet STP

Cost Conscious Passengers

Target Market

Lower Middle Class / Middle Class


SpiceJet offers low cost tickets with no frills

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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