SpiceJet SWOT Analysis
SpiceJet is one of the leading brands in the airlines sector. SpiceJet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SpiceJet:
Quick Glance:
SpiceJet Strengths
- SpiceJet has strong backing by its promoters
- LCC segment is ever growing in the country
- SpiceJet is one of the largest low cost carriers in India
- Has a reach to around 35 Indian destinations
- Good presence in the market due to its branding and advertising
- SpiceJet has got an interactive website allowing bookings, hotels etc
- Presence of the brand on ticket booking websites has helped the business grow
Above are the strengths in the SWOT Analysis of SpiceJet. The strengths of SpiceJet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SpiceJet Weaknesses
- Low market share of SpiceJet due to presence of significant competition
- Has limited destinations and no international presence
These were the weaknesses in the SpiceJet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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SpiceJet Opportunities
- Middle Class taking to the skies is a huge opportunity for SpiceJet
- More opportunities to grow on popular routes and destinations
- International tie-ups would boost brand image and reach
Above we covered the opportunities in SpiceJet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SpiceJet Threats
- Strong competition in LCC segment
- Rising Fuel Costs can decrease margins for SpiceJet
- Changing govt policies and international pressure affects brand operations
The threats in the SWOT Analysis of SpiceJet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the SpiceJet SWOT analysis.
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About SpiceJet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SpiceJet Overview | |
|---|---|
| Parent Company |
Spice Jet |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
Flying for everyone; Get More When You Fly |
| USP |
Lowest price air tickets by Spicejet with efficient services |
| SpiceJet STP | |
| Segmentation |
Cost Conscious Passengers |
| Target Market |
Lower Middle Class / Middle Class |
| Positioning |
SpiceJet offers low cost tickets with no frills |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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