SpiceJet SWOT Analysis, Competitors & USP
SWOT analysis of SpiceJet analyses the brand by its strengths, weaknesses, opportunities & threats. In SpiceJet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SpiceJet to benchmark its business & performance as compared to the competitors. SpiceJet is one of the leading brands in the airlines sector.
The table below lists the SpiceJet SWOT (Strengths, Weaknesses, Opportunities, Threats), top SpiceJet competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| SpiceJet Brand Analysis | |
|---|---|
| Parent Company |
Spice Jet |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
Flying for everyone; Get More When You Fly |
| USP |
Lowest price air tickets by Spicejet with efficient services |
| SpiceJet STP | |
| Segment |
Cost Conscious Passengers |
| Target Group |
Lower Middle Class / Middle Class |
| Positioning |
SpiceJet offers low cost tickets with no frills |
| SWOT Analysis of SpiceJet | |
| SpiceJet Strengths |
Below are the Strengths in the SWOT Analysis of SpiceJet: 1. SpiceJet has strong backing by its promoters 3. SpiceJet is one of the largest low cost carriers in India 4. Has a reach to around 35 Indian destinations 5. Good presence in the market due to its branding and advertising 6. SpiceJet has got an interactive website allowing bookings, hotels etc 7. Presence of the brand on ticket booking websites has helped the business grow |
| SpiceJet Weaknesses |
Here are the weaknesses in the SpiceJet SWOT Analysis: 1. Low market share of SpiceJet due to presence of significant competition 2. Has limited destinations and no international presence |
| SpiceJet Opportunities |
Following are the Opportunities in SpiceJet SWOT Analysis: 1. Middle Class taking to the skies is a huge opportunity for SpiceJet 2. More opportunities to grow on popular routes and destinations 3. International tie-ups would boost brand image and reach |
| SpiceJet Threats |
The threats in the SWOT Analysis of SpiceJet are as mentioned: 1. Strong competition in LCC segment |
| SpiceJet Competition | |
| SpiceJet Competitors |
Below are the top 5 competitors of SpiceJet: 1. Jet Airways 3. Air India 4. Go Air 5. Vistara |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SpiceJet. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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