SpiceJet SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 12544
Advertisements

SWOT Analysis of SpiceJet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpiceJet

Parent Company

Spice Jet

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Flying for everyone; Get More When You Fly

USP

Lowest price air tickets by Spicejet with efficient services

SpiceJet STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

SpiceJet offers low cost tickets with no frills

SpiceJet SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SpiceJet. Strengths are:

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow

Weaknesses

Here are the weaknesses of SpiceJet :

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence

Opportunities

Following are the Opportunities of SpiceJet :

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

Threats

The threats of SpiceJet are as mentioned :

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

SpiceJet Competition

Competitors

Below are the 5 main SpiceJet competitors :

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara


The brandguide table above concludes the SpiceJet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to SpiceJet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: