SpiceJet is one of the leading brands in the airlines sector. SpiceJet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SpiceJet:
SpiceJet is one of the largest low cost carriers in India
Has a reach to around 35 Indian destinations
Good presence in the market due to its branding and advertising
SpiceJet has got an interactive website allowing bookings, hotels etc
Presence of the brand on ticket booking websites has helped the business grow
Above are the strengths in the SWOT Analysis of SpiceJet. The strengths of SpiceJet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low market share of SpiceJet due to presence of significant competition
Has limited destinations and no international presence
These were the weaknesses in the SpiceJet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lowest price air tickets by Spicejet with efficient services
Cost Conscious Passengers
Lower Middle Class / Middle Class
SpiceJet offers low cost tickets with no frills
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