Indigo Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 22410

SWOT Analysis of Indigo Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IndiGo Airlines

Parent Company

InterGlobe Enterprises


Indian domestic sector



Tagline/ Slogan

Go IndiGo


Indigo Airlines gives on time performance at the lowest prices

Indigo Airlines STP


Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class


Indigo Airlines is a low cost no frills airlines connecting India

Indigo Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indigo Airlines :

1. Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India
2. Only LCC to make consistent profits

3. Indigo Airlines has one of the major airlines in India in terms of market share

4. Indigo Airlines has entered international markets has boosted its brand value

5. Good advertising and marketing strategies have increased its brand recall

6. Excellent offerings and on-board services provided by Indigo Airlines

7. More than 10000+ employees are with Indigo serving more than 40 million passengers


1. Indigo airlines has limited market share growth due to intense competition

2. Still has to establish itself on international destinations


1. Opening up of International routes can boost business of Indigo
2. Largest market share among LCCs in Indian Market
3. Middle class taking to the skies can be a huge opportunity for Indigo airlines


1. Plenty of new LCCs to compete with for Indigo airlines
2. Rising Labour costs and changing govt policies
3. Rising Fuel Costs can affect business margins for Indigo

Indigo Airlines Competition


Below are the 5 main Indigo Airlines competitors :

1. Jet Airways

2. Vistara

3. Air India

4. Go Air

5. Spicejet

The brandguide table above concludes the Indigo Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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