Indigo Airlines is one of the leading brands in the airlines sector. Indigo Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indigo Airlines:
Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India
Only LCC to make consistent profits
Indigo Airlines has one of the major airlines in India in terms of market share
Indigo Airlines has entered international markets has boosted its brand value
Good advertising and marketing strategies have increased its brand recall
Excellent offerings and on-board services provided by Indigo Airlines
More than 10000+ employees are with Indigo serving more than 40 million passengers
Above are the strengths in the SWOT Analysis of Indigo Airlines. The strengths of Indigo Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indigo Airlines Weaknesses
Indigo airlines has limited market share growth due to intense competition
Still has to establish itself on international destinations
These were the weaknesses in the Indigo Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Indigo Airlines gives on time performance at the lowest prices
Indigo Airlines STP
Cost Conscious Passengers
Lower Middle Class / Middle Class
Indigo Airlines is a low cost no frills airlines connecting India
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