Indigo Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 18662
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SWOT Analysis of Indigo Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IndiGo Airlines

Parent Company

InterGlobe Enterprises

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Go IndiGo

USP

Indigo Airlines gives on time performance at the lowest prices

Indigo Airlines STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Indigo Airlines is a low cost no frills airlines connecting India

Indigo Airlines SWOT Analysis

Strengths

1. Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India
2. Only LCC to make consistent profits

3. Indigo Airlines has one of the major airlines in India in terms of market share

4. Indigo Airlines has entered international markets has boosted its brand value

5. Good advertising and marketing strategies have increased its brand recall

6. Excellent offerings and on-board services provided by Indigo Airlines

7. More than 10000+ employees are with Indigo serving more than 40 million passengers

Weaknesses

1. Indigo airlines has limited market share growth due to intense competition

2. Still has to establish itself on international destinations

Opportunities

1. Opening up of International routes can boost business of Indigo
2. Largest market share among LCCs in Indian Market
3. Middle class taking to the skies can be a huge opportunity for Indigo airlines

Threats

1. Plenty of new LCCs to compete with for Indigo airlines
2. Rising Labour costs and changing govt policies
3. Rising Fuel Costs can affect business margins for Indigo

Competition

Competitors

1. Jet Airways

2. Vistara

3. Air India

4. Go Air

5. Spicejet


The table above concludes the Indigo Airlines SWOT analysis along with its marketing and brand parameters.

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