Indigo Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Indigo Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Indigo Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indigo Airlines to benchmark its business & performance as compared to the competitors. Indigo Airlines is one of the leading brands in the airlines sector.

The table below lists the Indigo Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indigo Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Indigo Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

IndiGo Airlines

Parent Company

InterGlobe Enterprises

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Go IndiGo

USP

Indigo Airlines gives on time performance at the lowest prices

Indigo Airlines STP
Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Indigo Airlines is a low cost no frills airlines connecting India

SWOT Analysis of Indigo Airlines
Indigo Airlines Strengths

Below are the Strengths in the SWOT Analysis of Indigo Airlines:

1. Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India
2. Only LCC to make consistent profits

3. Indigo Airlines has one of the major airlines in India in terms of market share

4. Indigo Airlines has entered international markets has boosted its brand value

5. Good advertising and marketing strategies have increased its brand recall

6. Excellent offerings and on-board services provided by Indigo Airlines

7. More than 10000+ employees are with Indigo serving more than 40 million passengers

Indigo Airlines Weaknesses

Here are the weaknesses in the Indigo Airlines SWOT Analysis:

1. Indigo airlines has limited market share growth due to intense competition

2. Still has to establish itself on international destinations

Indigo Airlines Opportunities

Following are the Opportunities in Indigo Airlines SWOT Analysis:

1. Opening up of International routes can boost business of Indigo
2. Largest market share among LCCs in Indian Market
3. Middle class taking to the skies can be a huge opportunity for Indigo airlines

Indigo Airlines Threats

The threats in the SWOT Analysis of Indigo Airlines are as mentioned:

1. Plenty of new LCCs to compete with for Indigo airlines
2. Rising Labour costs and changing govt policies
3. Rising Fuel Costs can affect business margins for Indigo

Indigo Airlines Competition
Indigo Airlines Competitors

Below are the top 5 competitors of Indigo Airlines:

1. Jet Airways

2. Vistara

3. Air India

4. Go Air

5. Spicejet


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indigo Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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