1. SWOT Analysis
  2. Airlines
  3. Air Asia SWOT Analysis

Air Asia SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: May 27, 2023Read time:

Here is a detailed SWOT analysis of Air Asia covering strengths, weaknesses, opportunities and threats.

Air Asia Strengths

  1. Strong Promoter
  2. Well established LCC operating out of South East Asia
  3. It has operations in over 25 countries and over 400 international and national destinations
  4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan
  5. It has a fleet size of nearly 300 aircrafts

Above are the strengths in the SWOT Analysis of Air Asia. The strengths of Air Asia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Asia Weaknesses

  1. Not on too many routes as compared to market leaders
  2. Stiff competition in its sector

These were the weaknesses in the Air Asia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Air Asia Opportunities

  1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
  2. Has Positioned itself as the major LCC in SE Asia

Above we covered the opportunities in Air Asia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Air Asia

Air Asia Threats

  1. Rising Fuel Costs
  2. Rising Labour Costs
  3. Rise of Other LCCs in Market

The threats in the SWOT Analysis of Air Asia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Asia SWOT analysis.

About Air Asia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Asia Overview
Parent Company

Tune Group / Tony Fernandes





Tagline/ Slogan

Now Everyone Can Fly


Lowest Price

Air Asia STP


Target Market

Middle Class and Lower Middle Class


Low Cost No Frills

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Air Asia. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin