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Air Asia SWOT Analysis

Here is a detailed SWOT analysis of Air Asia covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Airlines category Last Updated: May 27, 2023Read time:

Air Asia Strengths

  1. Strong Promoter
  2. Well established LCC operating out of South East Asia
  3. It has operations in over 25 countries and over 400 international and national destinations
  4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan
  5. It has a fleet size of nearly 300 aircrafts

Above are the strengths in the SWOT Analysis of Air Asia. The strengths of Air Asia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Asia Weaknesses

  1. Not on too many routes as compared to market leaders
  2. Stiff competition in its sector

These were the weaknesses in the Air Asia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Air Asia Opportunities

  1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
  2. Has Positioned itself as the major LCC in SE Asia

Above we covered the opportunities in Air Asia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Air Asia

Air Asia Threats

  1. Rising Fuel Costs
  2. Rising Labour Costs
  3. Rise of Other LCCs in Market

The threats in the SWOT Analysis of Air Asia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Asia SWOT analysis.

About Air Asia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Asia Overview
Parent Company

Tune Group / Tony Fernandes

Category

International

Sector

Airlines

Tagline/ Slogan

Now Everyone Can Fly

USP

Lowest Price

Air Asia STP
Segmentation

Budget

Target Market

Middle Class and Lower Middle Class

Positioning

Low Cost No Frills


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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