SWOT analysis of Air Berlin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Berlin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Berlin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air Berlin is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Berlin competitors and includes Air Berlin target market, segmentation, positioning & Unique Selling Proposition (USP).
Air Berlin Brand Analysis | |
---|---|
Parent Company |
Air Berlin GmbH |
Category |
International |
Sector | |
Tagline/ Slogan |
Your Airline |
USP |
Germany's Second largest airline in terms of passengers carried |
Air Berlin STP | |
Air Berlin Segmentation |
Middle Class/ Business Class |
Air Berlin Target Market |
Passengers looking for comfort at low price |
Air Berlin Positioning |
Low cost carrier providing quality travel |
Air Berlin SWOT Analysis | |
Air Berlin Strengths |
Below are the Strengths in the SWOT Analysis of Air Berlin: 1. Air Berlin has its own pilot training program and was the first German flying school to receive training approval from the German Aviation Authority 5. Carried over 33 million passengers annually, connecting Europe, S.E. Asia, Americas and Carribean |
Air Berlin Weaknesses |
Here are the weaknesses in the Air Berlin SWOT Analysis: 1. Advertising and PR activities are a low-key affair at Air Berlin compared to market leaders |
Air Berlin Opportunities |
Following are the Opportunities in Air Berlin SWOT Analysis: 1. Acquisition of LTU ensures a smooth entry into long-haul market, LTU offers 23 routes to North America, Africa and Asia |
Air Berlin Threats |
The threats in the SWOT Analysis of Air Berlin are as mentioned: 1. Promotion of new routes earned through M&A could affect the demand of existing routes |
Air Berlin Competition | |
Competitors |
Below are the top 3 Air Berlin competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Berlin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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