Air Berlin is one of the leading brands in the airlines sector. Air Berlin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Berlin:
Air Berlin has its own pilot training program and was the first German flying school to receive training approval from the German Aviation Authority
It has a unique positioning in the market between LCC and traditional carriers which is difficult to emulate and capture
Very user friendly website as compared to other Air lines
Recipient of Business Travel Award and Best low cost airline award in 2010 and hence a very strong brand image
Carried over 33 million passengers annually, connecting Europe, S.E. Asia, Americas and Carribean
Above are the strengths in the SWOT Analysis of Air Berlin. The strengths of Air Berlin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Berlin Weaknesses
Advertising and PR activities are a low-key affair at Air Berlin compared to market leaders
With increasing expectations of travelers it will be difficult to provide the services at low cost
These were the weaknesses in the Air Berlin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Germany's Second largest airline in terms of passengers carried
Air Berlin STP
Middle Class/ Business Class
Passengers looking for comfort at low price
Low cost carrier providing quality travel
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