Kingfisher Airlines SWOT Analysis
Kingfisher Airlines is one of the leading brands in the airlines sector. Kingfisher Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kingfisher Airlines:
Quick Glance:
Kingfisher Airlines Strengths
- Kingfisher Airlines created a good image among Indian fliers
- Strong backing from promoters
- Kingfisher Airlines was awarded as one of the most premium domestic airlines in India
- More than 1 million passengers catered in a year
- Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall
- It had flights to 25 Indian destinations and international flights as well
Above are the strengths in the SWOT Analysis of Kingfisher Airlines. The strengths of Kingfisher Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kingfisher Airlines Weaknesses
- Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations
- Laying off employees caused a bad image
These were the weaknesses in the Kingfisher Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kingfisher Airlines Opportunities
- Reputation of providing the best amenitites in Indian skies
- Financial stability could have improved operations for Kingfisher Airlines
- More domestic and international destinations
Above we covered the opportunities in Kingfisher Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kingfisher Airlines Threats
- LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
- Rising Fuel Costs
- Pressure from aviation committees and govt policies
The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kingfisher Airlines SWOT analysis.
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About Kingfisher Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kingfisher Airlines Overview | |
|---|---|
| Parent Company |
United Breweries Group |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
Fly The Good Times |
| USP |
Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience |
| Kingfisher Airlines STP | |
| Segmentation |
Passengers in India preferring comfort in airlines |
| Target Market |
Corporate, Upper Middle Class |
| Positioning |
Kingfisher Airlines was catering to premium flyers in India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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