Kingfisher Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

United Breweries Group

Indian domestic sector

Airlines

Fly The Good Times

Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience

Passengers in India preferring comfort in airlines

Corporate, Upper Middle Class

Kingfisher Airlines was catering to premium flyers in India

Below are the Strengths in the SWOT Analysis of Kingfisher Airlines:

1. Kingfisher Airlines created a good image among Indian fliers
2. Strong backing from promoters

3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall

6. It had flights to 25 Indian destinations and international flights as well

Here are the weaknesses in the Kingfisher Airlines SWOT Analysis:

1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations

2. Laying off employees caused a bad image

Following are the Opportunities in Kingfisher Airlines SWOT Analysis:

1. Reputation of providing the best amenitites in Indian skies

2. Financial stability could have improved operations for Kingfisher Airlines

3. More domestic and international destinations

The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned:

1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Below are the top 3 Kingfisher Airlines competitors:

1. Jet Airways

2. Air India

3. Indigo Airlines