Kingfisher Airlines SWOT Analysis, Competitors, STP & USP
SWOT analysis of Kingfisher Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kingfisher Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kingfisher Airlines to benchmark its business & performance as compared to the competitors and industry. Kingfisher Airlines is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingfisher Airlines competitors and includes Kingfisher Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kingfisher Airlines Brand Analysis | |
|---|---|
| Parent Company |
United Breweries Group |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
Fly The Good Times |
| USP |
Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience |
| Kingfisher Airlines STP | |
| Kingfisher Airlines Segmentation |
Passengers in India preferring comfort in airlines |
| Kingfisher Airlines Target Market |
Corporate, Upper Middle Class |
| Kingfisher Airlines Positioning |
Kingfisher Airlines was catering to premium flyers in India |
| Kingfisher Airlines SWOT Analysis | |
| Kingfisher Airlines Strengths |
Below are the Strengths in the SWOT Analysis of Kingfisher Airlines: 1. Kingfisher Airlines created a good image among Indian fliers 3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India 4. More than 1 million passengers catered in a year 5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall 6. It had flights to 25 Indian destinations and international flights as well |
| Kingfisher Airlines Weaknesses |
Here are the weaknesses in the Kingfisher Airlines SWOT Analysis: 1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations 2. Laying off employees caused a bad image |
| Kingfisher Airlines Opportunities |
Following are the Opportunities in Kingfisher Airlines SWOT Analysis: 1. Reputation of providing the best amenitites in Indian skies 2. Financial stability could have improved operations for Kingfisher Airlines 3. More domestic and international destinations |
| Kingfisher Airlines Threats |
The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned: 1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline |
| Kingfisher Airlines Competition | |
| Competitors |
Below are the top 3 Kingfisher Airlines competitors: 1. Jet Airways 2. Air India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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