Kingfisher Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 11114

SWOT Analysis of Kingfisher Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingfisher Airlines

Parent Company

United Breweries Group


Indian domestic sector



Tagline/ Slogan

Fly The Good Times


Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience

Kingfisher Airlines STP


Passengers in India preferring comfort in airlines

Target Group

Corporate, Upper Middle Class


Kingfisher Airlines was catering to premium flyers in India

King Fisher SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kingfisher Airlines :

1. Kingfisher Airlines created a good image among Indian fliers
2. Strong backing from promoters

3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall

6. It had flights to 25 Indian destinations and international flights as well


1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations

2. Laying off employees caused a bad image


1. Reputation of providing the best amenitites in Indian skies

2. Financial stability could have improved operations for Kingfisher Airlines

3. More domestic and international destinations


1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Kingfisher Airlines Competition


Below are the 3 main Kingfisher Airlines competitors :

1. Jet Airways

2. Air India

3. Indigo Airlines

The brandguide table above concludes the Kingfisher Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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