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Kingfisher Airlines SWOT Analysis

Here is a detailed SWOT analysis of Kingfisher Airlines covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Airlines category Read time:

Kingfisher Airlines Strengths

  1. Kingfisher Airlines created a good image among Indian fliers
  2. Strong backing from promoters
  3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India
  4. More than 1 million passengers catered in a year
  5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall
  6. It had flights to 25 Indian destinations and international flights as well

Above are the strengths in the SWOT Analysis of Kingfisher Airlines. The strengths of Kingfisher Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kingfisher Airlines Weaknesses

  1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations
  2. Laying off employees caused a bad image

These were the weaknesses in the Kingfisher Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kingfisher Airlines Opportunities

  1. Reputation of providing the best amenitites in Indian skies
  2. Financial stability could have improved operations for Kingfisher Airlines
  3. More domestic and international destinations

Above we covered the opportunities in Kingfisher Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kingfisher Airlines Threats

  1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
  2. Rising Fuel Costs
  3. Pressure from aviation committees and govt policies

The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kingfisher Airlines SWOT analysis.

About Kingfisher Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kingfisher Airlines Overview
Parent Company

United Breweries Group
Category

Indian domestic sector
Sector

Airlines
Tagline/ Slogan

Fly The Good Times
USP

Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience
Kingfisher Airlines STP
Segmentation

Passengers in India preferring comfort in airlines
Target Market

Corporate, Upper Middle Class
Positioning

Kingfisher Airlines was catering to premium flyers in India


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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