Kingfisher Airlines SWOT Analysis, Competitors & USP

SWOT analysis of Kingfisher Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingfisher Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingfisher Airlines to benchmark its business & performance as compared to the competitors. Kingfisher Airlines is one of the leading brands in the airlines sector.

The article below lists the Kingfisher Airlines SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kingfisher Airlines SWOT Analysis:

SWOT Analysis of Kingfisher Airlines

For Kingfisher Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kingfisher Airlines Strengths

The strengths of Kingfisher Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kingfisher Airlines :

1. Kingfisher Airlines created a good image among Indian fliers
2. Strong backing from promoters

3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall

6. It had flights to 25 Indian destinations and international flights as well

Kingfisher Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kingfisher Airlines SWOT Analysis:

1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations

2. Laying off employees caused a bad image

Kingfisher Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kingfisher Airlines SWOT Analysis:

1. Reputation of providing the best amenitites in Indian skies

2. Financial stability could have improved operations for Kingfisher Airlines

3. More domestic and international destinations

Kingfisher Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned:

1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Kingfisher Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kingfisher Airlines:

1. Jet Airways

2. Air India

3. Indigo Airlines

Hence this concludes the Kingfisher Airlines SWOT analysis.

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About Kingfisher Airlines

Kingfisher Airlines Overview
Parent Company	United Breweries Group
Category	Indian domestic sector
Sector	Airlines
Tagline/ Slogan	Fly The Good Times
USP	Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience
Kingfisher Airlines STP
Segmentation	Passengers in India preferring comfort in airlines
Target Market	Corporate, Upper Middle Class
Positioning	Kingfisher Airlines was catering to premium flyers in India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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