Kingfisher Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kingfisher Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kingfisher Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingfisher Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kingfisher Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingfisher Airlines competitors and includes Kingfisher Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

Kingfisher Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kingfisher Airlines Brand Analysis
Parent Company

United Breweries Group


Indian domestic sector



Tagline/ Slogan

Fly The Good Times


Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience

Kingfisher Airlines STP
Kingfisher Airlines Segmentation

Passengers in India preferring comfort in airlines

Kingfisher Airlines Target Market

Corporate, Upper Middle Class

Kingfisher Airlines Positioning

Kingfisher Airlines was catering to premium flyers in India

Kingfisher Airlines SWOT Analysis
Kingfisher Airlines Strengths

Below are the Strengths in the SWOT Analysis of Kingfisher Airlines:

1. Kingfisher Airlines created a good image among Indian fliers
2. Strong backing from promoters

3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall

6. It had flights to 25 Indian destinations and international flights as well

Kingfisher Airlines Weaknesses

Here are the weaknesses in the Kingfisher Airlines SWOT Analysis:

1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations

2. Laying off employees caused a bad image

Kingfisher Airlines Opportunities

Following are the Opportunities in Kingfisher Airlines SWOT Analysis:

1. Reputation of providing the best amenitites in Indian skies

2. Financial stability could have improved operations for Kingfisher Airlines

3. More domestic and international destinations

Kingfisher Airlines Threats

The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned:

1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Kingfisher Airlines Competition

Below are the top 3 Kingfisher Airlines competitors:

1. Jet Airways

2. Air India

3. Indigo Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kingfisher Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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