Kingfisher Airlines is one of the leading brands in the airlines sector. Kingfisher Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kingfisher Airlines:
Kingfisher Airlines created a good image among Indian fliers
Strong backing from promoters
Kingfisher Airlines was awarded as one of the most premium domestic airlines in India
More than 1 million passengers catered in a year
Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall
It had flights to 25 Indian destinations and international flights as well
Above are the strengths in the SWOT Analysis of Kingfisher Airlines. The strengths of Kingfisher Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kingfisher Airlines Weaknesses
Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations
Laying off employees caused a bad image
These were the weaknesses in the Kingfisher Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kingfisher Airlines Opportunities
Reputation of providing the best amenitites in Indian skies
Financial stability could have improved operations for Kingfisher Airlines
More domestic and international destinations
Above we covered the opportunities in Kingfisher Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kingfisher Airlines Threats
LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
Rising Fuel Costs
Pressure from aviation committees and govt policies
The threats in the SWOT Analysis of Kingfisher Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience
Kingfisher Airlines STP
Passengers in India preferring comfort in airlines
Corporate, Upper Middle Class
Kingfisher Airlines was catering to premium flyers in India
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