SWOT analysis of Asiana Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Asiana Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asiana Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, Asiana Airlines is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asiana Airlines competitors and includes Asiana Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).
Asiana Airlines Brand Analysis | |
---|---|
Parent Company |
Kumho Asiana Group |
Category |
International |
Sector | |
Tagline/ Slogan |
To the heart of Seoul and beyond |
USP |
Founded in 1988 and yet have received many awards for its excellent service |
Asiana Airlines STP | |
Asiana Airlines Segmentation |
Price sensitive travellers |
Asiana Airlines Target Market |
Price conscious travelers from upper middle class |
Asiana Airlines Positioning |
Low Cost Carrier |
Asiana Airlines SWOT Analysis | |
Asiana Airlines Strengths |
Below are the Strengths in the SWOT Analysis of Asiana Airlines: 1. Recipient of Airline of the Year award at world Airline Awards |
Asiana Airlines Weaknesses |
Here are the weaknesses in the Asiana Airlines SWOT Analysis: 1. Lacks its own maintenance, repair and overhaul (MRO) facility, which serves as its competitive disadvantage. |
Asiana Airlines Opportunities |
Following are the Opportunities in Asiana Airlines SWOT Analysis: 1. It can commit into partnership with numerous less costly airlines to enjoy their added benefits like landing slots, landing rights and brand name. |
Asiana Airlines Threats |
The threats in the SWOT Analysis of Asiana Airlines are as mentioned: 1. There is a user’s perception that Asiana air lines compromise on service for keeping their costs low |
Asiana Airlines Competition | |
Competitors |
Below are the top 3 Asiana Airlines competitors: 1. Tiger Airways |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asiana Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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