Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Asiana Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Asiana Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asiana Airlines to benchmark its business & performance as compared to the competitors and industry. Asiana Airlines is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asiana Airlines competitors and includes Asiana Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).
Founded in 1988 and yet have received many awards for its excellent service
Asiana Airlines STP
Asiana Airlines Segmentation
Price sensitive travellers
Asiana Airlines Target Market
Price conscious travelers from upper middle class
Asiana Airlines Positioning
Low Cost Carrier
Asiana Airlines SWOT Analysis
Asiana Airlines Strengths
Below are the Strengths in the SWOT Analysis of Asiana Airlines:
1. Recipient of Airline of the Year award at world Airline Awards 2. Apart from serving destinations on 4 continents, it serves major cities in China, Japan, Southeast and Central Asia thus having a strong hold in these regions 3. Its single type fleet reduces its maintenance fee 4. Good presence as a low cost carrier
Asiana Airlines Weaknesses
Here are the weaknesses in the Asiana Airlines SWOT Analysis:
1. Lacks its own maintenance, repair and overhaul (MRO) facility, which serves as its competitive disadvantage. 2. Government interference brings limitations to certain extent
Asiana Airlines Opportunities
Following are the Opportunities in Asiana Airlines SWOT Analysis:
1. It can commit into partnership with numerous less costly airlines to enjoy their added benefits like landing slots, landing rights and brand name. 2. Rising population of Asia (middle class) will provide bigger market and greater opportunities for low cost Asiana Air lines. 3. More visibility through sponsorship and advertising
Asiana Airlines Threats
The threats in the SWOT Analysis of Asiana Airlines are as mentioned:
1. There is a user’s perception that Asiana air lines compromise on service for keeping their costs low 2. Many FSCs have modified their entire operations structure to minimize air fare and these can be a huge competition 3. Rising Fuel and labor costs make it difficult to provide quality service at low cost
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