Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Asiana Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Asiana Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asiana Airlines to benchmark its business & performance as compared to the competitors. Asiana Airlines is one of the leading brands in the airlines sector.
The table below lists the Asiana Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asiana Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Founded in 1988 and yet have received many awards for its excellent service
Asiana Airlines STP
Price sensitive travellers
Price conscious travelers from upper middle class
Low Cost Carrier
SWOT Analysis of Asiana Airlines
Asiana Airlines Strengths
Below are the Strengths in the SWOT Analysis of Asiana Airlines:
1. Recipient of Airline of the Year award at world Airline Awards 2. Apart from serving destinations on 4 continents, it serves major cities in China, Japan, Southeast and Central Asia thus having a strong hold in these regions 3. Its single type fleet reduces its maintenance fee 4. Good presence as a low cost carrier
Asiana Airlines Weaknesses
Here are the weaknesses in the Asiana Airlines SWOT Analysis:
1. Lacks its own maintenance, repair and overhaul (MRO) facility, which serves as its competitive disadvantage. 2. Government interference brings limitations to certain extent
Asiana Airlines Opportunities
Following are the Opportunities in Asiana Airlines SWOT Analysis:
1. It can commit into partnership with numerous less costly airlines to enjoy their added benefits like landing slots, landing rights and brand name. 2. Rising population of Asia (middle class) will provide bigger market and greater opportunities for low cost Asiana Air lines. 3. More visibility through sponsorship and advertising
Asiana Airlines Threats
The threats in the SWOT Analysis of Asiana Airlines are as mentioned:
1. There is a user’s perception that Asiana air lines compromise on service for keeping their costs low 2. Many FSCs have modified their entire operations structure to minimize air fare and these can be a huge competition 3. Rising Fuel and labor costs make it difficult to provide quality service at low cost
Asiana Airlines Competition
Asiana Airlines Competitors
Below are the top 3 competitors of Asiana Airlines:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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