Air India Express SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6202

SWOT analysis of Air India Express analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air India Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air India Express to benchmark its business & performance as compared to the competitors and industry. Air India Express is one of the leading brands in the airlines sector. The table below also lists the top Air India Express competitors and elaborates Air India Express market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air India Express SWOT, Competitors, Marketing STP & Brand analysis Table
Air India Express Brand Analysis
Parent Company

Air India Charters Ltd.


International Gulf and SE Asia



Tagline/ Slogan

Simply Priceless


Cheapest Airfares

Air India Express STP

Low Cost Carrier

Target Group

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims


Low cost no Frills

Air India Express SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air India Express. Strengths are:

1. Cheapest tickets of Air India Express
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment provided by Air India Express
6. Profitable wing of Air India


Here are the weaknesses in the Air India Express SWOT Analysis:

1. Needs polishing of cabin crew
2. Interference from Govt.


Following are the Opportunities in Air India Express SWOT Analysis:

1. With well groomed cabin crew, this airline can deliver best services for the price

2. Air India Express can increase destinations


The threats in the SWOT Analysis of Air India Express are as mentioned:

1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.

Air India Express Competition

Below are the top 4 Air India Express competitors:

1. Jet Airways

2. Indigo Airlines

3. Emirates

4. Singapore Airlines

This analysis has been contributed by Rahul More.

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The brandguide table above concludes the Air India Express SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air India Express. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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