Air India Express SWOT Analysis, USP & Competitors

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SWOT Analysis of Air India Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air India Express

Parent Company

Air India Charters Ltd.


International Gulf and SE Asia



Tagline/ Slogan

Simply Priceless


Cheapest Airfares

Air India Express STP


Low Cost Carrier

Target Group

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims


Low cost no Frills

Air India Express SWOT


1. Cheapest tickets of Air India Express
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment provided by Air India Express
6. Profitable wing of Air India


1. Needs polishing of cabin crew
2. Interference from Govt.


1. With well groomed cabin crew, this airline can deliver best services for the price

2. Air India Express can increase destinations


1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.



1. Jet Airways

2. Indigo Airlines

3. Emirates

4. Singapore Airlines

This analysis has been contributed by Rahul More.

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The table above concludes the Air India Express SWOT analysis along with its marketing and brand parameters.


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