Air India Express is one of the leading brands in the airlines sector. Air India Express SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air India Express:
In-flight entertainment provided by Air India Express
Profitable wing of Air India
Above are the strengths in the SWOT Analysis of Air India Express. The strengths of Air India Express looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air India Express Weaknesses
Needs polishing of cabin crew
Interference from Govt.
These were the weaknesses in the Air India Express SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air India Express Opportunities
With well groomed cabin crew, this airline can deliver best services for the price
Air India Express can increase destinations
Above we covered the opportunities in Air India Express SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air India Express Threats
Profitable routes have been taken away and given to other private airlines.
Negative Govt interference has discouraged the employees and affected the profit.
With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.
The threats in the SWOT Analysis of Air India Express are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims
Low cost no Frills
This analysis has been contributed by Rahul More.
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