Air India Express SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air India Express analyses the brand by its strengths, weaknesses, opportunities & threats. In Air India Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air India Express to benchmark its business & performance as compared to the competitors. Air India Express is one of the leading brands in the airlines sector.

The article below lists the Air India Express SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air India Express competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Air India Express

Air India Express Overview
Parent Company

Air India Charters Ltd.

Category

International Gulf and SE Asia

Sector

Airlines

Tagline/ Slogan

Simply Priceless

USP

Cheapest Airfares

Air India Express STP
Segmentation

Low Cost Carrier

Target Market

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims

Positioning

Low cost no Frills

SWOT Analysis of Air India Express

For Air India Express, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Air India Express SWOT Analysis:

Air India Express Strengths

The strengths of Air India Express looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air India Express :

1. Cheapest tickets of Air India Express
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment provided by Air India Express
6. Profitable wing of Air India

Air India Express Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air India Express SWOT Analysis:

1. Needs polishing of cabin crew
2. Interference from Govt.


Air India Express Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air India Express SWOT Analysis:

1. With well groomed cabin crew, this airline can deliver best services for the price

2. Air India Express can increase destinations


Air India Express Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air India Express are as mentioned:

1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.

Air India Express Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Air India Express:

1. Jet Airways

2. Indigo Airlines

3. Emirates

4. Singapore Airlines

This analysis has been contributed by Rahul More.

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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air India Express. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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