Air India Express SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air India Express analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air India Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air India Express to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air India Express is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air India Express competitors and includes Air India Express target market, segmentation, positioning & Unique Selling Proposition (USP).

Air India Express SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air India Express Brand Analysis
Parent Company

Air India Charters Ltd.


International Gulf and SE Asia



Tagline/ Slogan

Simply Priceless


Cheapest Airfares

Air India Express STP
Air India Express Segmentation

Low Cost Carrier

Air India Express Target Market

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims

Air India Express Positioning

Low cost no Frills

Air India Express SWOT Analysis
Air India Express Strengths

Below are the Strengths in the SWOT Analysis of Air India Express:

1. Cheapest tickets of Air India Express
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment provided by Air India Express
6. Profitable wing of Air India

Air India Express Weaknesses

Here are the weaknesses in the Air India Express SWOT Analysis:

1. Needs polishing of cabin crew
2. Interference from Govt.

Air India Express Opportunities

Following are the Opportunities in Air India Express SWOT Analysis:

1. With well groomed cabin crew, this airline can deliver best services for the price

2. Air India Express can increase destinations

Air India Express Threats

The threats in the SWOT Analysis of Air India Express are as mentioned:

1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.

Air India Express Competition

Below are the top 4 Air India Express competitors:

1. Jet Airways

2. Indigo Airlines

3. Emirates

4. Singapore Airlines

This analysis has been contributed by Rahul More.

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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air India Express. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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