Air India Express SWOT Analysis
Air India Express is one of the leading brands in the airlines sector. Air India Express SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air India Express:
Quick Glance:
Air India Express Strengths
- Cheapest tickets of Air India Express
- Pre-set snacks on board at no additional cost
- Operations from many airports
- Crew with knowledge of local languages
- In-flight entertainment provided by Air India Express
- Profitable wing of Air India
Above are the strengths in the SWOT Analysis of Air India Express. The strengths of Air India Express looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air India Express Weaknesses
- Needs polishing of cabin crew
- Interference from Govt.
These were the weaknesses in the Air India Express SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air India Express Opportunities
- With well groomed cabin crew, this airline can deliver best services for the price
- Air India Express can increase destinations
Above we covered the opportunities in Air India Express SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air India Express Threats
- Profitable routes have been taken away and given to other private airlines.
- Negative Govt interference has discouraged the employees and affected the profit.
- With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.
The threats in the SWOT Analysis of Air India Express are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Air India Express SWOT analysis.
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About Air India Express
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air India Express Overview | |
|---|---|
| Parent Company |
Air India Charters Ltd. |
| Category |
International Gulf and SE Asia |
| Sector | |
| Tagline/ Slogan |
Simply Priceless |
| USP |
Cheapest Airfares |
| Air India Express STP | |
| Segmentation |
Low Cost Carrier |
| Target Market |
Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims |
| Positioning |
Low cost no Frills |
This analysis has been contributed by Rahul More.
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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