Norwegian Air Shuttle SWOT Analysis
Norwegian Air Shuttle is one of the leading brands in the airlines sector. Norwegian Air Shuttle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Norwegian Air Shuttle:
Quick Glance:
Norwegian Air Shuttle Strengths
- It offers high frequency domestic flights and thus has a strong hold in the domestic market
- Growth in market share and net revenue generated is positive and better than its peers
- Strong presence in the region it operates
- The company has a good customer focus and good reputation among the custoemrs
Above are the strengths in the SWOT Analysis of Norwegian Air Shuttle. The strengths of Norwegian Air Shuttle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Norwegian Air Shuttle Weaknesses
- Not a member of any airline alliance
- Frequency of flights to international destinations is low and this affects customer loyalty
These were the weaknesses in the Norwegian Air Shuttle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Norwegian Air Shuttle Opportunities
- It has plans of becoming one of the first long-haul LCCs in the world
- Expand its reach by establishing new routes to international destinations
- Better services to the customers to increase loyalty
Above we covered the opportunities in Norwegian Air Shuttle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Norwegian Air Shuttle Threats
- The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian
- Rising fuel cost
- Better marketing campaigns undertaken by rivals may dilute brand image
The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Norwegian Air Shuttle SWOT analysis.
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About Norwegian Air Shuttle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Norwegian Air Shuttle Overview | |
|---|---|
| Parent Company |
Norwegian Air Shuttle ASA |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Freedom to choose |
| USP |
Second-largest airline in Scandinavia |
| Norwegian Air Shuttle STP | |
| Segmentation |
Leisure travelers / business men |
| Target Market |
Middle class / upper middle class |
| Positioning |
Low cost carrier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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