Norwegian Air Shuttle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Norwegian Air Shuttle ASA

International

Airlines

Freedom to choose

Second-largest airline in Scandinavia

Leisure travelers / business men

Middle class / upper middle class

Low cost carrier

Below are the Strengths in the SWOT Analysis of Norwegian Air Shuttle:

1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates

4. The company has a good customer focus and good reputation among the custoemrs

Here are the weaknesses in the Norwegian Air Shuttle SWOT Analysis:

1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty

Following are the Opportunities in Norwegian Air Shuttle SWOT Analysis:

1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty

The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned:

1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian

2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image

Below are the top 3 Norwegian Air Shuttle competitors:

1. Scandinavian Airlines Systems
2. EasyJet
3. Finn Air