Norwegian Air Shuttle SWOT Analysis, Competitors & USP

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SWOT Analysis of Norwegian Air Shuttle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norwegian Air Shuttle

Parent Company

Norwegian Air Shuttle ASA





Tagline/ Slogan

Freedom to choose


Second-largest airline in Scandinavia

Norwegian Air Shuttle STP


Leisure travelers / business men

Target Group

Middle class / upper middle class


Low cost carrier

Norwegian Air Shuttle SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Norwegian Air Shuttle :

1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates

4. The company has a good customer focus and good reputation among the custoemrs


1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty


1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty


1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian

2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image

Norwegian Air Shuttle Competition


Below are the 3 main Norwegian Air Shuttle competitors :

1. Scandinavian Airlines Systems
2. EasyJet
3. Finn Air

The brandguide table above concludes the Norwegian Air Shuttle SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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