Norwegian Air Shuttle SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Norwegian Air Shuttle, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Norwegian Air Shuttle to benchmark its business & performance as compared to the competitors, and make strategic improvements. Norwegian Air Shuttle is one of the leading brands in the airlines sector.
The article below lists the Norwegian Air Shuttle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Norwegian Air Shuttle SWOT Analysis:
In this article:
For Norwegian Air Shuttle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Norwegian Air Shuttle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Norwegian Air Shuttle :
1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates
4. The company has a good customer focus and good reputation among the custoemrs
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Norwegian Air Shuttle SWOT Analysis:
1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Norwegian Air Shuttle SWOT Analysis:
1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned:
1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian
2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Norwegian Air Shuttle:
1. Scandinavian Airlines Systems
3. Finn Air
Hence this concludes the Norwegian Air Shuttle SWOT analysis.
Continue reading more about the brand/company.
|Norwegian Air Shuttle Overview|
Norwegian Air Shuttle ASA
Freedom to choose
Second-largest airline in Scandinavia
|Norwegian Air Shuttle STP|
Leisure travelers / business men
Middle class / upper middle class
Low cost carrier
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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