Norwegian Air Shuttle SWOT Analysis, USP & Competitors

Norwegian Air Shuttle

Parent Company

Norwegian Air Shuttle ASA

Category

International

Sector

Airlines

Tagline/ Slogan

Freedom to choose

USP

Second-largest airline in Scandinavia

Norwegian Air Shuttle STP

Segment

Leisure travelers / business men

Target Group

Middle class / upper middle class

Positioning

Low cost carrier

Norwegian Air Shuttle SWOT Analysis

Strengths

1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates

4. The company has a good customer focus and good reputation among the custoemrs

Weaknesses

1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty

Opportunities

1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty

Threats

1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian

2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image

Norwegian Air Shuttle Competition

Competitors

1. Scandinavian Airlines Systems
2. EasyJet
3. Finn Air