Norwegian Air Shuttle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Norwegian Air Shuttle SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Norwegian Air Shuttle, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norwegian Air Shuttle to benchmark its business & performance as compared to the competitors, and make strategic improvements. Norwegian Air Shuttle is one of the leading brands in the airlines sector.

The article below lists the Norwegian Air Shuttle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Norwegian Air Shuttle SWOT Analysis:

SWOT Analysis of Norwegian Air Shuttle

For Norwegian Air Shuttle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Norwegian Air Shuttle Strengths

The strengths of Norwegian Air Shuttle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Norwegian Air Shuttle :

1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates

4. The company has a good customer focus and good reputation among the custoemrs

Norwegian Air Shuttle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Norwegian Air Shuttle SWOT Analysis:

1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty

Norwegian Air Shuttle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Norwegian Air Shuttle SWOT Analysis:

1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty

Norwegian Air Shuttle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned:

1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian

2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image

Norwegian Air Shuttle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Norwegian Air Shuttle:

1. Scandinavian Airlines Systems
2. EasyJet
3. Finn Air

Hence this concludes the Norwegian Air Shuttle SWOT analysis.

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About Norwegian Air Shuttle

Norwegian Air Shuttle Overview
Parent Company

Norwegian Air Shuttle ASA





Tagline/ Slogan

Freedom to choose


Second-largest airline in Scandinavia

Norwegian Air Shuttle STP

Leisure travelers / business men

Target Market

Middle class / upper middle class


Low cost carrier

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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