Norwegian Air Shuttle is one of the leading brands in the airlines sector. Norwegian Air Shuttle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Norwegian Air Shuttle:
It offers high frequency domestic flights and thus has a strong hold in the domestic market
Growth in market share and net revenue generated is positive and better than its peers
Strong presence in the region it operates
The company has a good customer focus and good reputation among the custoemrs
Above are the strengths in the SWOT Analysis of Norwegian Air Shuttle. The strengths of Norwegian Air Shuttle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Norwegian Air Shuttle Weaknesses
Not a member of any airline alliance
Frequency of flights to international destinations is low and this affects customer loyalty
These were the weaknesses in the Norwegian Air Shuttle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Norwegian Air Shuttle Opportunities
It has plans of becoming one of the first long-haul LCCs in the world
Expand its reach by establishing new routes to international destinations
Better services to the customers to increase loyalty
Above we covered the opportunities in Norwegian Air Shuttle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Norwegian Air Shuttle Threats
The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian
Rising fuel cost
Better marketing campaigns undertaken by rivals may dilute brand image
The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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