SWOT analysis of Norwegian Air Shuttle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Norwegian Air Shuttle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Norwegian Air Shuttle to benchmark its business & performance as compared to the competitors and industry. As of 2020, Norwegian Air Shuttle is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norwegian Air Shuttle competitors and includes Norwegian Air Shuttle target market, segmentation, positioning & Unique Selling Proposition (USP).
Norwegian Air Shuttle Brand Analysis | |
---|---|
Parent Company |
Norwegian Air Shuttle ASA |
Category |
International |
Sector | |
Tagline/ Slogan |
Freedom to choose |
USP |
Second-largest airline in Scandinavia |
Norwegian Air Shuttle STP | |
Norwegian Air Shuttle Segmentation |
Leisure travelers / business men |
Norwegian Air Shuttle Target Market |
Middle class / upper middle class |
Norwegian Air Shuttle Positioning |
Low cost carrier |
Norwegian Air Shuttle SWOT Analysis | |
Norwegian Air Shuttle Strengths |
Below are the Strengths in the SWOT Analysis of Norwegian Air Shuttle: 1. It offers high frequency domestic flights and thus has a strong hold in the domestic market 4. The company has a good customer focus and good reputation among the custoemrs |
Norwegian Air Shuttle Weaknesses |
Here are the weaknesses in the Norwegian Air Shuttle SWOT Analysis: 1. Not a member of any airline alliance |
Norwegian Air Shuttle Opportunities |
Following are the Opportunities in Norwegian Air Shuttle SWOT Analysis: 1. It has plans of becoming one of the first long-haul LCCs in the world |
Norwegian Air Shuttle Threats |
The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned: 1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian 2. Rising fuel cost |
Norwegian Air Shuttle Competition | |
Competitors |
Below are the top 3 Norwegian Air Shuttle competitors: 1. Scandinavian Airlines Systems |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norwegian Air Shuttle. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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