Norwegian Air Shuttle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Norwegian Air Shuttle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Norwegian Air Shuttle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norwegian Air Shuttle to benchmark its business & performance as compared to the competitors and industry. As of 2020, Norwegian Air Shuttle is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norwegian Air Shuttle competitors and includes Norwegian Air Shuttle target market, segmentation, positioning & Unique Selling Proposition (USP).

Norwegian Air Shuttle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Norwegian Air Shuttle Brand Analysis
Parent Company

Norwegian Air Shuttle ASA

Category

International

Sector

Airlines

Tagline/ Slogan

Freedom to choose

USP

Second-largest airline in Scandinavia

Norwegian Air Shuttle STP
Norwegian Air Shuttle Segmentation

Leisure travelers / business men

Norwegian Air Shuttle Target Market

Middle class / upper middle class

Norwegian Air Shuttle Positioning

Low cost carrier

Norwegian Air Shuttle SWOT Analysis
Norwegian Air Shuttle Strengths

Below are the Strengths in the SWOT Analysis of Norwegian Air Shuttle:

1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
2. Growth in market share and net revenue generated is positive and better than its peers
3. Strong presence in the region it operates

4. The company has a good customer focus and good reputation among the custoemrs

Norwegian Air Shuttle Weaknesses

Here are the weaknesses in the Norwegian Air Shuttle SWOT Analysis:

1. Not a member of any airline alliance
2. Frequency of flights to international destinations is low and this affects customer loyalty

Norwegian Air Shuttle Opportunities

Following are the Opportunities in Norwegian Air Shuttle SWOT Analysis:

1. It has plans of becoming one of the first long-haul LCCs in the world
2. Expand its reach by establishing new routes to international destinations
3. Better services to the customers to increase loyalty

Norwegian Air Shuttle Threats

The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned:

1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian

2. Rising fuel cost
3. Better marketing campaigns undertaken by rivals may dilute brand image

Norwegian Air Shuttle Competition
Competitors

Below are the top 3 Norwegian Air Shuttle competitors:

1. Scandinavian Airlines Systems
2. EasyJet
3. Finn Air


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norwegian Air Shuttle. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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