Kenya Airways is one of the leading brands in the airlines sector. Kenya Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kenya Airways:
KLM which owns part of KQ brings in key management experience which is necessary to steer a company in the tough Airline Industry
Head office is strategically placed in Nairobi; a hub which allows easy connection to Central, West, and Southern Africa.
Serves the highest number of destinations within Africa. It flies to 46 African cities.
Good presence in the region it operates
Above are the strengths in the SWOT Analysis of Kenya Airways. The strengths of Kenya Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kenya Airways Weaknesses
Frequent labour disputes is a concern
Government influence due to significant shareholding
Unstable financial position of the company causes an issue
These were the weaknesses in the Kenya Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kenya Airways Opportunities
Increase in trade within the African continent necessitating more air travel
Increasing disposable income of the people of Africa
Increasing fleet size(current 38) and starting new routes
Above we covered the opportunities in Kenya Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kenya Airways Threats
Improvement in road and railway infrastructure could lead to a reduction in demand for air transport
Increasing cost of aviation fuel
The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market
The threats in the SWOT Analysis of Kenya Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Investment of KLM, a strong global player in the aviation industry
Kenya Airways STP
Businessmen, Traders, individuals seeking air travel
Middle class / upper middle class
Customer Satisfaction guaranteed
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