Kenya Airways SWOT Analysis
Kenya Airways is one of the leading brands in the airlines sector. Kenya Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kenya Airways:
Quick Glance:
Kenya Airways Strengths
- KLM which owns part of KQ brings in key management experience which is necessary to steer a company in the tough Airline Industry
- Head office is strategically placed in Nairobi; a hub which allows easy connection to Central, West, and Southern Africa.
- Serves the highest number of destinations within Africa. It flies to 46 African cities.
- Good presence in the region it operates
Above are the strengths in the SWOT Analysis of Kenya Airways. The strengths of Kenya Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kenya Airways Weaknesses
- Frequent labour disputes is a concern
- Government influence due to significant shareholding
- Unstable financial position of the company causes an issue
These were the weaknesses in the Kenya Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kenya Airways Opportunities
- Increase in trade within the African continent necessitating more air travel
- Increasing disposable income of the people of Africa
- Increasing fleet size(current 38) and starting new routes
Above we covered the opportunities in Kenya Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kenya Airways Threats
- Improvement in road and railway infrastructure could lead to a reduction in demand for air transport
- Increasing cost of aviation fuel
- The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market
The threats in the SWOT Analysis of Kenya Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Kenya Airways SWOT analysis.
Continue reading more about the brand/company.
About Kenya Airways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kenya Airways Overview | |
|---|---|
| Parent Company |
Kenya Airways Ltd |
| Category |
Mainly Domestic |
| Sector | |
| Tagline/ Slogan |
The Pride of Africa |
| USP |
Investment of KLM, a strong global player in the aviation industry |
| Kenya Airways STP | |
| Segmentation |
Businessmen, Traders, individuals seeking air travel |
| Target Market |
Middle class / upper middle class |
| Positioning |
Customer Satisfaction guaranteed |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kenya Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
