Turkish Airlines is one of the leading brands in the airlines sector. Turkish Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Turkish Airlines:
Turkish Airlines has a substantial cost advantage over rivals
Benefiting from liberalisation policies
Turkish Airlines serves around 250 destinations all over the world
Innovative marketing strategies giving an edge over competitors
Association with sports teams and events as sponsors has increased brand equity of Turkish Airlines
Strong backing of the government of Turkey, as it is the flagship carrier
Turkish Airlines has more than 25000+ employees serving customers worldwide
In flight entertainment, premium services, lounge facilities etc give boost to the brand
Turkish Airlines has a location advantage where it can serve Europe & Asia equally well
Above are the strengths in the SWOT Analysis of Turkish Airlines. The strengths of Turkish Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Turkish Airlines Weaknesses
Intense competition means limited market share growth for Turkish Airlines
Restrictions on expansion due to government intervention
These were the weaknesses in the Turkish Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Turkish Airlines focuses on speed, punctuality without compromising quality of service
Turkish Airlines STP
Corporate Business / Leisure travelers looking for comfort of flying
Upper middle class
Turkish Airlines is a global airline serving customers world wide
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