All Nippon Airways SWOT Analysis, USP & Competitors

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SWOT Analysis of All Nippon Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

All Nippon Airways

Parent Company

All Nippon Airways


Passenger and Cargo Airlines



Tagline/ Slogan

We fly 1st


Japan’s largest airline



Cargo Carriers

Target Group

Business Consumers


Safety focused, yet reliable

SWOT Analysis


1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations

2.The airline has a strong brand image for being Safety focused
3. Leader in Domestic market of Japan and a very high brand recall
4. Cargo segment of ANA is very well known for its efficient services

5. Has an employee strength of over 14,000 employees

6. present in close to 31 international routes


1.Financial fluctuation is a concern

2. over dependence on Japan for its services


1. Expansion to more International destinations
2. Establishing its own MRO services which will act as a source of ancillary income
3. Better advertising and services for customers


1. Rising Fuel Costs and govt policies
2. Fluctuations in economy resulting in fluctuation air travel demand
3. Rising labor cost



1.Japan Airline Group
2.Skymark Airlines
3.Pech aviation

The table above concludes the All Nippon Airways SWOT analysis along with its marketing and brand parameters.


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