All Nippon Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of All Nippon Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In All Nippon Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like All Nippon Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, All Nippon Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top All Nippon Airways competitors and includes All Nippon Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

All Nippon Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
All Nippon Airways Brand Analysis
Parent Company

All Nippon Airways


Passenger and Cargo Airlines



Tagline/ Slogan

We fly 1st


Japan’s largest airline

All Nippon Airways STP
All Nippon Airways Segmentation

Cargo Carriers

All Nippon Airways Target Market

Business Consumers

All Nippon Airways Positioning

Safety focused, yet reliable

All Nippon Airways SWOT Analysis
All Nippon Airways Strengths

Below are the Strengths in the SWOT Analysis of All Nippon Airways:

1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations

2.The airline has a strong brand image for being Safety focused
3. Leader in Domestic market of Japan and a very high brand recall
4. Cargo segment of ANA is very well known for its efficient services

5. Has an employee strength of over 14,000 employees

6. present in close to 31 international routes

All Nippon Airways Weaknesses

Here are the weaknesses in the All Nippon Airways SWOT Analysis:

1.Financial fluctuation is a concern

2. over dependence on Japan for its services

All Nippon Airways Opportunities

Following are the Opportunities in All Nippon Airways SWOT Analysis:

1. Expansion to more International destinations
2. Establishing its own MRO services which will act as a source of ancillary income
3. Better advertising and services for customers

All Nippon Airways Threats

The threats in the SWOT Analysis of All Nippon Airways are as mentioned:

1. Rising Fuel Costs and govt policies
2. Fluctuations in economy resulting in fluctuation air travel demand
3. Rising labor cost

All Nippon Airways Competition

Below are the top 3 All Nippon Airways competitors:

1.Japan Airline Group
2.Skymark Airlines
3.Pech aviation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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