All Nippon Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3857
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SWOT Analysis of All Nippon Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

All Nippon Airways

Parent Company

All Nippon Airways

Category

Passenger and Cargo Airlines

Sector

Airlines

Tagline/ Slogan

We fly 1st

USP

Japan’s largest airline

STP

Segment

Cargo Carriers

Target Group

Business Consumers

Positioning

Safety focused, yet reliable

SWOT Analysis

Strengths

1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations

2.The airline has a strong brand image for being Safety focused
3. Leader in Domestic market of Japan and a very high brand recall
4. Cargo segment of ANA is very well known for its efficient services

5. Has an employee strength of over 14,000 employees

6. present in close to 31 international routes

Weaknesses

1.Financial fluctuation is a concern

2. over dependence on Japan for its services

Opportunities

1. Expansion to more International destinations
2. Establishing its own MRO services which will act as a source of ancillary income
3. Better advertising and services for customers

Threats

1. Rising Fuel Costs and govt policies
2. Fluctuations in economy resulting in fluctuation air travel demand
3. Rising labor cost

Competition

Competitors

1.Japan Airline Group
2.Skymark Airlines
3.Pech aviation


The table above concludes the All Nippon Airways SWOT analysis along with its marketing and brand parameters.

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