All Nippon Airways SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

All Nippon Airways SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of All Nippon Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

All Nippon Airways is one of the leading brands in the airlines sector. The article below lists the All Nippon Airways SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of All Nippon Airways

For All Nippon Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

All Nippon Airways Strengths

The strengths of All Nippon Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of All Nippon Airways :

1.Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations

2.The airline has a strong brand image for being Safety focused
3. Leader in Domestic market of Japan and a very high brand recall
4. Cargo segment of ANA is very well known for its efficient services

5. Has an employee strength of over 14,000 employees

6. present in close to 31 international routes

All Nippon Airways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the All Nippon Airways SWOT Analysis:

1.Financial fluctuation is a concern

2. over dependence on Japan for its services

All Nippon Airways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in All Nippon Airways SWOT Analysis:

1. Expansion to more International destinations
2. Establishing its own MRO services which will act as a source of ancillary income
3. Better advertising and services for customers

All Nippon Airways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of All Nippon Airways are as mentioned:

1. Rising Fuel Costs and govt policies
2. Fluctuations in economy resulting in fluctuation air travel demand
3. Rising labor cost

Similar to All Nippon Airways

1.Japan Airline Group
2.Skymark Airlines
3.Pech aviation

Hence this concludes the All Nippon Airways SWOT analysis.

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About All Nippon Airways

All Nippon Airways Overview
Parent Company

All Nippon Airways


Passenger and Cargo Airlines



Tagline/ Slogan

We fly 1st


Japan’s largest airline

All Nippon Airways STP

Cargo Carriers

Target Market

Business Consumers


Safety focused, yet reliable

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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