SWOT analysis of EasyJet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In EasyJet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like EasyJet to benchmark its business & performance as compared to the competitors and industry. EasyJet is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top EasyJet competitors and includes EasyJet target market, segmentation, positioning & Unique Selling Proposition (USP).
EasyJet Brand Analysis | |
---|---|
Parent Company |
EasyJet plc |
Category |
International |
Sector | |
Tagline/ Slogan |
Come on, let's fly! |
USP |
One of the largest low-cost carrier in Europe |
EasyJet STP | |
EasyJet Segmentation |
Economy travelers mainly in Europe |
EasyJet Target Market |
Middle class / upper middle class |
EasyJet Positioning |
Low cost carrier with no frills |
EasyJet SWOT Analysis | |
EasyJet Strengths |
Below are the Strengths in the SWOT Analysis of EasyJet: 1. The brand name easyJet is very easy to remember and hence brand recall is higher 4. First among the LCCs to introduce e-tailing, thus eliminating intermediaries and distribution costs 5. EasyJet academy ensures a steady supply of pilots and cabin crew |
EasyJet Weaknesses |
Here are the weaknesses in the EasyJet SWOT Analysis: 1. Missing out on the advantage of having a frequent flier program 2. Highly sensitive to any additional taxes or charges imposed by government due to its lower operating margins |
EasyJet Opportunities |
Following are the Opportunities in EasyJet SWOT Analysis: 1. EasyJet academy can be a source of ancillary income |
EasyJet Threats |
The threats in the SWOT Analysis of EasyJet are as mentioned: 1. Govt policies and strict aviation regulations 2. High bargaining power of customers in the LCC segment |
EasyJet Competition | |
Competitors |
Below are the top 3 EasyJet competitors: 1. Ryan Air |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to EasyJet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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