EasyJet is one of the leading brands in the airlines sector. EasyJet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of EasyJet:
The brand name easyJet is very easy to remember and hence brand recall is higher
It flies to main destinations throughout Europe making it a very attractive choice for flying
Single model of aircraft reducing training, maintenance and supervisory costs
First among the LCCs to introduce e-tailing, thus eliminating intermediaries and distribution costs
EasyJet academy ensures a steady supply of pilots and cabin crew
Above are the strengths in the SWOT Analysis of EasyJet. The strengths of EasyJet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Missing out on the advantage of having a frequent flier program
Highly sensitive to any additional taxes or charges imposed by government due to its lower operating margins
Dependence on only two suppliers could be risky if the supplier faces any operational problems
These were the weaknesses in the EasyJet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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