Malaysia Airlines is one of the leading brands in the airlines sector. Malaysia Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Malaysia Airlines:
Strong Backing of Malaysian govt makes Malaysia Airlines a strong brand
Malaysia Airlines has extensive operations in South Asia, Middle East, Australia and other global destinations
One of the most popular airlines across the world
Strong brand recall and visibility of Malaysia Airlines due to excellent advertising and marketing
The company has a strong workforce of over 14,000 employees
Malaysia Airlines covers over 50 international and 35 domestic destinations with a fleet size of over 100
Excellent customer service and in-flight entertainment services offered by the airline
Above are the strengths in the SWOT Analysis of Malaysia Airlines. The strengths of Malaysia Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Malaysia Airlines Weaknesses
Limited domestic traffic of the airline
Malaysia Airlines has intense competition which means limited market share
These were the weaknesses in the Malaysia Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Malaysia Airlines is a Malaysia based airline serving global destinations
Malaysia Airlines STP
Passengers Preferring Comfort / reliability
Corporates / Upper Middle Class / Middle Class
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia
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