Air Asia SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 25050

SWOT analysis of Air Asia analyses the brand/company with its strengths, weaknesses, opportunities & threats. Air Asia is one of the leading brands in the airlines sector. The table below also lists the top Air Asia competitors and elaborates Air Asia segmentation, targeting, positioning & USP.

Air Asia SWOT, Competitors, Marketing STP & Brand analysis Table
Air Asia Brand Analysis
Parent Company

Tune Group / Tony Fernandes





Tagline/ Slogan

Now Everyone Can Fly


Lowest Price

Air Asia STP


Target Group

Middle Class and Lower Middle Class


Low Cost No Frills

Air Asia SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Asia. Strengths are:

1. Strong Promoter
2. Well established LCC operating out of South East Asia

3. It has operations in over 25 countries and over 400 international and national destinations

4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan

5.It has a fleet size of nearly 300 aircrafts


Here are the weaknesses in the Air Asia SWOT Analysis:

1.Not on too many routes as compared to market leaders
2.Stiff competition in its sector


Following are the Opportunities in Air Asia SWOT Analysis:

1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
2. Has Positioned itself as the major LCC in SE Asia


The threats in the SWOT Analysis of Air Asia are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Rise of Other LCCs in Market

Air Asia Competition

Below are the top 3 Air Asia competitors:

1.Jetstar Airways
3.Tiger Airways

The brandguide table above concludes the Air Asia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Asia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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