Air Asia SWOT Analysis, Competitors & USP

Tune Group / Tony Fernandes

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Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Asia. Strengths are:

1. Strong Promoter
2. Well established LCC operating out of South East Asia

3. It has operations in over 25 countries and over 400 international and national destinations

4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan

5.It has a fleet size of nearly 300 aircrafts

Here are the weaknesses in the Air Asia SWOT Analysis:

1.Not on too many routes as compared to market leaders
2.Stiff competition in its sector

Following are the Opportunities in Air Asia SWOT Analysis:

1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
2. Has Positioned itself as the major LCC in SE Asia

The threats in the SWOT Analysis of Air Asia are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Rise of Other LCCs in Market

Below are the top 3 Air Asia competitors:

1.Jetstar Airways
2.SilkAir
3.Tiger Airways