Air Asia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Air Asia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air Asia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air Asia is one of the leading brands in the airlines sector.

The article below lists the Air Asia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Asia SWOT Analysis:

SWOT Analysis of Air Asia

For Air Asia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air Asia Strengths

The strengths of Air Asia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Asia :

1. Strong Promoter
2. Well established LCC operating out of South East Asia

3. It has operations in over 25 countries and over 400 international and national destinations

4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan

5.It has a fleet size of nearly 300 aircrafts

Air Asia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Asia SWOT Analysis:

1.Not on too many routes as compared to market leaders
2.Stiff competition in its sector

Air Asia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Asia SWOT Analysis:

1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
2. Has Positioned itself as the major LCC in SE Asia

Air Asia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Asia are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Rise of Other LCCs in Market

Air Asia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Air Asia:

1.Jetstar Airways
3.Tiger Airways

Hence this concludes the Air Asia SWOT analysis.

Continue reading more about the brand/company.

About Air Asia

Air Asia Overview
Parent Company

Tune Group / Tony Fernandes





Tagline/ Slogan

Now Everyone Can Fly


Lowest Price

Air Asia STP


Target Market

Middle Class and Lower Middle Class


Low Cost No Frills

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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