Air Asia SWOT Analysis

Published in Airlines category by MBA Skool Team

Air Asia is one of the leading brands in the airlines sector. Air Asia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Asia:

Air Asia Strengths

  1. Strong Promoter
  2. Well established LCC operating out of South East Asia
  3. It has operations in over 25 countries and over 400 international and national destinations
  4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan
  5. It has a fleet size of nearly 300 aircrafts

Above are the strengths in the SWOT Analysis of Air Asia. The strengths of Air Asia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Asia Weaknesses

  1. Not on too many routes as compared to market leaders
  2. Stiff competition in its sector

These were the weaknesses in the Air Asia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Air Asia

Air Asia Opportunities

  1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
  2. Has Positioned itself as the major LCC in SE Asia

Above we covered the opportunities in Air Asia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Air Asia Threats

  1. Rising Fuel Costs
  2. Rising Labour Costs
  3. Rise of Other LCCs in Market

The threats in the SWOT Analysis of Air Asia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Asia SWOT analysis.

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About Air Asia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Asia Overview
Parent Company

Tune Group / Tony Fernandes





Tagline/ Slogan

Now Everyone Can Fly


Lowest Price

Air Asia STP


Target Market

Middle Class and Lower Middle Class


Low Cost No Frills

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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