Air Asia SWOT Analysis, Competitors, STP & USP
SWOT analysis of Air Asia analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. Air Asia is one of the leading brands in the airlines sector.
The table below lists the Air Asia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Asia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Air Asia Brand Analysis | |
|---|---|
| Parent Company |
Tune Group / Tony Fernandes |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Now Everyone Can Fly |
| USP |
Lowest Price |
| Air Asia STP | |
| Air Asia Segmentation |
Budget |
| Air Asia Target Market |
Middle Class and Lower Middle Class |
| Air Asia Positioning |
Low Cost No Frills |
| SWOT Analysis of Air Asia | |
| Air Asia Strengths |
Below are the Strengths in the SWOT Analysis of Air Asia: 1. Strong Promoter 3. It has operations in over 25 countries and over 400 international and national destinations 4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan 5.It has a fleet size of nearly 300 aircrafts |
| Air Asia Weaknesses |
Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders |
| Air Asia Opportunities |
Following are the Opportunities in Air Asia SWOT Analysis: 1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious |
| Air Asia Threats |
The threats in the SWOT Analysis of Air Asia are as mentioned: 1. Rising Fuel Costs |
| Air Asia Competition | |
| Competitors |
Below are the top 3 Air Asia competitors: 1.Jetstar Airways |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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