Air Asia SWOT Analysis, Competitors & USP

Air Asia

Parent Company

Tune Group / Tony Fernandes

Category

International

Sector

Airlines

Tagline/ Slogan

Now Everyone Can Fly

USP

Lowest Price

Air Asia STP

Segment

Budget

Target Group

Middle Class and Lower Middle Class

Positioning

Low Cost No Frills

Air Asia SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Asia. Strengths are:

1. Strong Promoter
2. Well established LCC operating out of South East Asia

3. It has operations in over 25 countries and over 400 international and national destinations

4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan

5.It has a fleet size of nearly 300 aircrafts

Weaknesses

Here are the weaknesses in the Air Asia SWOT Analysis:

1.Not on too many routes as compared to market leaders
2.Stiff competition in its sector

Opportunities

Following are the Opportunities in Air Asia SWOT Analysis:

1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
2. Has Positioned itself as the major LCC in SE Asia

Threats

The threats in the SWOT Analysis of Air Asia are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Rise of Other LCCs in Market

Air Asia Competition

Competitors

Below are the top 3 Air Asia competitors:

1.Jetstar Airways
2.SilkAir
3.Tiger Airways