Air Asia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Asia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air Asia is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Asia competitors and includes Air Asia target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Asia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Asia Brand Analysis
Parent Company

Tune Group / Tony Fernandes

Category

International

Sector

Airlines

Tagline/ Slogan

Now Everyone Can Fly

USP

Lowest Price

Air Asia STP
Air Asia Segmentation

Budget

Air Asia Target Market

Middle Class and Lower Middle Class

Air Asia Positioning

Low Cost No Frills

Air Asia SWOT Analysis
Air Asia Strengths

Below are the Strengths in the SWOT Analysis of Air Asia:

1. Strong Promoter
2. Well established LCC operating out of South East Asia

3. It has operations in over 25 countries and over 400 international and national destinations

4. It has subsidiaries in Indonesia, Thai, Phillipines, Japan

5.It has a fleet size of nearly 300 aircrafts

Air Asia Weaknesses

Here are the weaknesses in the Air Asia SWOT Analysis:

1.Not on too many routes as compared to market leaders
2.Stiff competition in its sector

Air Asia Opportunities

Following are the Opportunities in Air Asia SWOT Analysis:

1. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
2. Has Positioned itself as the major LCC in SE Asia

Air Asia Threats

The threats in the SWOT Analysis of Air Asia are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Rise of Other LCCs in Market

Air Asia Competition
Competitors

Below are the top 3 Air Asia competitors:

1.Jetstar Airways
2.SilkAir
3.Tiger Airways


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Asia. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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