Air Asia SWOT Analysis
Here is a detailed SWOT analysis of Air Asia covering strengths, weaknesses, opportunities and threats.
Air Asia Strengths
- Strong Promoter
- Well established LCC operating out of South East Asia
- It has operations in over 25 countries and over 400 international and national destinations
- It has subsidiaries in Indonesia, Thai, Phillipines, Japan
- It has a fleet size of nearly 300 aircrafts
Above are the strengths in the SWOT Analysis of Air Asia. The strengths of Air Asia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Asia Weaknesses
- Not on too many routes as compared to market leaders
- Stiff competition in its sector
These were the weaknesses in the Air Asia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air Asia Opportunities
- The increasing traffic from India and Indians prefer budget airlines as they are cost conscious
- Has Positioned itself as the major LCC in SE Asia
Above we covered the opportunities in Air Asia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Air Asia
Air Asia Threats
- Rising Fuel Costs
- Rising Labour Costs
- Rise of Other LCCs in Market
The threats in the SWOT Analysis of Air Asia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Asia SWOT analysis.
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About Air Asia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Asia Overview | |
|---|---|
| Parent Company |
Tune Group / Tony Fernandes |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Now Everyone Can Fly |
| USP |
Lowest Price |
| Air Asia STP | |
| Segmentation |
Budget |
| Target Market |
Middle Class and Lower Middle Class |
| Positioning |
Low Cost No Frills |
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