British Airways SWOT Analysis

Published in Airlines category by MBA Skool Team

British Airways is one of the leading brands in the airlines sector. British Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of British Airways:

British Airways Strengths

  1. Strong Backing of UK Govt makes British Airways a strong player
  2. Strong Hub in England gives access to Europe
  3. British Airways has a substantial brand presence and excellent global presence
  4. It has a fleet size of over 260 aircrafts
  5. British Airways has nearly 150 international destinations across 6 continents
  6. Excellent marketing and advertising of the airline across the world
  7.  British Airways has several services like business/ first class, lounge, in flight entertainment, loyalty programs etc
  8. Sponsorship of events like Olympics, Wimbledon etc give huge boost to the British Airways brand

Above are the strengths in the SWOT Analysis of British Airways. The strengths of British Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

British Airways Weaknesses

  1. Severe Competition from other leading airlines on all routes
  2. Intense competition means limited market share for British Airways

These were the weaknesses in the British Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

British Airways Opportunities

  1. The Heathrow Terminal is a major hub across the world and British Airways has a major presence here
  2. Expanding its global operations to newer territories and regions
  3. Alliances and code sharing with other global airlines can boost British Airways's business

Above we covered the opportunities in British Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

British Airways Threats

  1. Rising Fuel costs can reduce profit margins
  2. Rising labour costs
  3. Increasing competition in European market can adversely effect the market share of British Airways

The threats in the SWOT Analysis of British Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the British Airways SWOT analysis.

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About British Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

British Airways Overview
Parent Company

International Airlines Group
Category

International
Sector

Airlines
Tagline/ Slogan

To fly. To serve. The world's favourite airline; Upgrade to British Airways
USP

British Airways is a premium airline based out of UK catering the world
British Airways STP
Segmentation

Passengers Preferring Comfort / reliability in air travel
Target Market

Corporates / Upper Middle Class / Middle Class
Positioning

British Airways is a premium international UK based airline serving customers globally


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to British Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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