British Airways is one of the leading brands in the airlines sector. British Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of British Airways:
Strong Backing of UK Govt makes British Airways a strong player
Strong Hub in England gives access to Europe
British Airways has a substantial brand presence and excellent global presence
It has a fleet size of over 260 aircrafts
British Airways has nearly 150 international destinations across 6 continents
Excellent marketing and advertising of the airline across the world
British Airways has several services like business/ first class, lounge, in flight entertainment, loyalty programs etc
Sponsorship of events like Olympics, Wimbledon etc give huge boost to the British Airways brand
Above are the strengths in the SWOT Analysis of British Airways. The strengths of British Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
British Airways Weaknesses
Severe Competition from other leading airlines on all routes
Intense competition means limited market share for British Airways
These were the weaknesses in the British Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To fly. To serve. The world's favourite airline; Upgrade to British Airways
British Airways is a premium airline based out of UK catering the world
British Airways STP
Passengers Preferring Comfort / reliability in air travel
Corporates / Upper Middle Class / Middle Class
British Airways is a premium international UK based airline serving customers globally
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