Virgin Atlantic SWOT Analysis

Published in Airlines category by MBA Skool Team

Virgin Atlantic is one of the leading brands in the airlines sector. Virgin Atlantic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Virgin Atlantic:

Virgin Atlantic Strengths

  1. Virgin Atlantic has got a strong foundation and has efficient services
  2. Virgin Atlantic has a satisfied customer base and preferred airline of affluent customers
  3. Carried over 5 million passengers in a year
  4. Virgin Atlantic is one of the largest British Airlines with over 35 destinations
  5. Excellent advertising and innovative branding by Richard Branson
  6. High brand recall as a leading premium airline
  7. More than 8000 people are employed with the airline

Above are the strengths in the SWOT Analysis of Virgin Atlantic. The strengths of Virgin Atlantic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Virgin Atlantic Weaknesses

  1. Severe competition means limited market share growth for Virgin Atlantic
  2. Limited global presence specially in the emerging economies

These were the weaknesses in the Virgin Atlantic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Virgin Atlantic Opportunities

  1. The Heathrow Terminal is a major hub across the world and it has a major presence here
  2. Leverage its strong brand presence to penetrate globally
  3. Virgin Atlantic can increase its international routes and destinations

Above we covered the opportunities in Virgin Atlantic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Virgin Atlantic Threats

  1. Rising fuel costs and changing aviation regulations
  2. Rising labour costs can affect margins for Virgin Atlantic
  3. Increasing competition in the European market

The threats in the SWOT Analysis of Virgin Atlantic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Virgin Atlantic SWOT analysis.

Continue reading more about the brand/company.

About Virgin Atlantic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Virgin Atlantic Overview
Parent Company

Virgin Group
Category

International
Sector

Airlines
Tagline/ Slogan

Your Airline's Either Got It, Or It Hasn't
USP

Premium Airline, Upper Middle Class, Middle Class
Virgin Atlantic STP
Segmentation

Passengers Preferring Comfort / reliability
Target Market

Corporates / Upper Middle Class / Middle Class
Positioning

Virgin Atlantic is a premium airlines which concentrates on customer experience and hospitality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Virgin Atlantic. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin