Virgin Atlantic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Virgin Atlantic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Atlantic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Atlantic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Virgin Atlantic is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Atlantic competitors and includes Virgin Atlantic target market, segmentation, positioning & Unique Selling Proposition (USP).

Virgin Atlantic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Virgin Atlantic Brand Analysis
Parent Company

Virgin Group

Category

International

Sector

Airlines

Tagline/ Slogan

Your Airline's Either Got It, Or It Hasn't

USP

Premium Airline, Upper Middle Class, Middle Class

Virgin Atlantic STP
Virgin Atlantic Segmentation

Passengers Preferring Comfort / reliability

Virgin Atlantic Target Market

Corporates / Upper Middle Class / Middle Class

Virgin Atlantic Positioning

Virgin Atlantic is a premium airlines which concentrates on customer experience and hospitality

Virgin Atlantic SWOT Analysis
Virgin Atlantic Strengths

Below are the Strengths in the SWOT Analysis of Virgin Atlantic:

1. Virgin Atlantic has got a strong foundation and has efficient services

2. Virgin Atlantic has a satisfied customer base and preferred airline of affluent customers

3. Carried over 5 million passengers in a year

4. Virgin Atlantic is one of the largest British Airlines with over 35 destinations

5. Excellent advertising and innovative branding by Richard Branson

6. High brand recall as a leading premium airline

7. More than 8000 people are employed with the airline

Virgin Atlantic Weaknesses

Here are the weaknesses in the Virgin Atlantic SWOT Analysis:

1. Severe competition means limited market share growth for Virgin Atlantic

2. Limited global presence specially in the emerging economies

Virgin Atlantic Opportunities

Following are the Opportunities in Virgin Atlantic SWOT Analysis:

1. The Heathrow Terminal is a major hub across the world and it has a major presence here

2. Leverage its strong brand presence to penetrate globally

3. Virgin Atlantic can increase its international routes and destinations

Virgin Atlantic Threats

The threats in the SWOT Analysis of Virgin Atlantic are as mentioned:

1. Rising fuel costs and changing aviation regulations

2. Rising labour costs can affect margins for Virgin Atlantic

3. Increasing competition in the European market

Virgin Atlantic Competition
Competitors

Below are the top 13 Virgin Atlantic competitors:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Emirates

12. United Airlines

13. KLM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Atlantic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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