Virgin Atlantic is one of the leading brands in the airlines sector. Virgin Atlantic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Virgin Atlantic:
Virgin Atlantic has got a strong foundation and has efficient services
Virgin Atlantic has a satisfied customer base and preferred airline of affluent customers
Carried over 5 million passengers in a year
Virgin Atlantic is one of the largest British Airlines with over 35 destinations
Excellent advertising and innovative branding by Richard Branson
High brand recall as a leading premium airline
More than 8000 people are employed with the airline
Above are the strengths in the SWOT Analysis of Virgin Atlantic. The strengths of Virgin Atlantic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Atlantic Weaknesses
Severe competition means limited market share growth for Virgin Atlantic
Limited global presence specially in the emerging economies
These were the weaknesses in the Virgin Atlantic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Virgin Atlantic is a premium airlines which concentrates on customer experience and hospitality
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