Qantas Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 35392

SWOT analysis of Qantas Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Qantas Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Qantas Airways to benchmark its business & performance as compared to the competitors and industry. Qantas Airways is one of the leading brands in the airlines sector. The table below also lists the top Qantas Airways competitors and elaborates Qantas Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Qantas Airways SWOT, Competitors, Marketing STP & Brand analysis Table
Qantas Airways Brand Analysis
Parent Company

Qantas company





Tagline/ Slogan

The Spirit of Australia


Qantas Airways is the leading Australian flagship carrier serving global destinations

Qantas Airways STP

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class


Qantas Airways is a premium international airlines showcasing the Australian hospitality

Qantas Airways SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Qantas Airways. Strengths are:

1. Qantas Airways has a strong international and domestic presence
2. Backing by the government of Australia gives it a strong business presence 

3. Qantas Airways is one of the top and largest airlines operating in Australia

4. Has been one of the oldest airline operators in the world

5. Qantas Airways has nearly 80 international as well as domestic destinations

6. Good brand building exercises through advertising and sponsorship

7. Qantas Airways has more than 25000+ employees

8. It offers great services like lounge, frequent flyer programs etc for loyal Qantas Airways customers


Here are the weaknesses in the Qantas Airways SWOT Analysis:

1. Issues like price fixing, incidents etc have hurt the image in the past

2. Limited international presence of Qantas Airways compared to other leading global airline companies


Following are the Opportunities in Qantas Airways SWOT Analysis:

1. Opportunity for Qantas Airways to become a leader in Australasia and Asian continent

2. More international destinations specially in Asia

3. Tie-ups with international airlines for a combined service offering to customers


The threats in the SWOT Analysis of Qantas Airways are as mentioned:

1. Increasing fuel prices affects operations
2. Rising labour prices can affect business operations
3. Increasing presence of other international airlines can affect business of Qantas Airways

Qantas Airways Competition

Below are the top 13 Qantas Airways competitors:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Qatar Airways

6. Emirates

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Air New Zealand

The brandguide table above concludes the Qantas Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Qantas Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: