Qantas is one of the leading brands in the airlines sector. Qantas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Qantas:
Qantas Airways has a strong international and domestic presence based out of Australia
Backing by the government of Australia gives it a strong business presence
Qantas Airways is one of the top and largest airlines operating in Australia
It has been one of the oldest airline operators in the world
Qantas Airways has nearly 80 international as well as domestic destinations
Good brand building exercises through advertising and sponsorship
Qantas Airways has more than 30,000 employees
It offers great services like lounge, frequent flyer programs etc. for loyal Qantas Airways customers
Above are the strengths in the SWOT Analysis of Qantas. The strengths of Qantas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Issues like price fixing, incidents etc. have hurt the image in the past
Limited international presence of Qantas Airways compared to other leading global airline companies
These were the weaknesses in the Qantas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Qantas Airways is the leading Australian flagship carrier serving global destinations
Passengers Preferring Comfort / reliability
Corporates / Upper Middle Class / Middle Class
Qantas Airways is a premium international airlines showcasing the Australian hospitality
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