Hawaiian Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hawaiian Holdings Inc

International

Airlines

Hawai'i flies with us

It is not a network carrier or a point-to-point carrier, but a “destination carrier,” In all its marketing efforts, “we wrap ourselves in the flag of Hawaii.”

Customers looking to travel to Hawaii

Middle Class and upper middle class

Experience Hawaiian Culture on entering the plane

Below are the Strengths in the SWOT Analysis of Hawaiian Airlines:

1. Only airline to travel interisland to four out of eight islands
2. Simple business plan aimed at bringing people from all parts of its networks to Hawaiian islands
3. Unbroken decades of record of safety
4. Largest airline in Hawaii and one of the largest commercial airline in the US

5. Rated the best carrier serving Hawaii by Travel + Leisure,  Zagat, and Condé Nast Traveler

Here are the weaknesses in the Hawaiian Airlines SWOT Analysis:

1.Other airlines offering services to same location at cheaper prices
2. Hawaii is too far south to be a good connecting point between most of Asia and North America
3. Only a handful of destinations—including Taipei and New Zealand—where the carrier can realistically market connecting flights to the U.S. mainland.

Following are the Opportunities in Hawaiian Airlines SWOT Analysis:

1.Expanding to new countries by planning to fly two new cities Beijing and Tapei
2.Growing into even more cities based on the success of current plan

The threats in the SWOT Analysis of Hawaiian Airlines are as mentioned:

1.Increasing cost of aviation fuel
2.Competition from competitors is a concern

3.Increasing maintenance cost and declining operating income

Below are the top 3 Hawaiian Airlines competitors:

1.Virgin America
2.American Eagle
3.Jetblue Airways