Hawaiian Airlines is one of the leading brands in the airlines sector. Hawaiian Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hawaiian Airlines:
Only airline to travel interisland to four out of eight islands
Simple business plan aimed at bringing people from all parts of its networks to Hawaiian islands
Unbroken decades of record of safety
Largest airline in Hawaii and one of the largest commercial airline in the US
Rated the best carrier serving Hawaii by Travel + Leisure,Zagat, and Condé Nast Traveler
Above are the strengths in the SWOT Analysis of Hawaiian Airlines. The strengths of Hawaiian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hawaiian Airlines Weaknesses
Other airlines offering services to same location at cheaper prices
Hawaii is too far south to be a good connecting point between most of Asia and North America
Only a handful of destinations—including Taipei and New Zealand—where the carrier can realistically market connecting flights to the U.S. mainland.
These were the weaknesses in the Hawaiian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hawaiian Airlines Opportunities
Expanding to new countries by planning to fly two new cities Beijing and Tapei
Growing into even more cities based on the success of current plan
Above we covered the opportunities in Hawaiian Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hawaiian Airlines Threats
Increasing cost of aviation fuel
Competition from competitors is a concern
Increasing maintenance cost and declining operating income
The threats in the SWOT Analysis of Hawaiian Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
It is not a network carrier or a point-to-point carrier, but a “destination carrier,” In all its marketing efforts, “we wrap ourselves in the flag of Hawaii.”
Hawaiian Airlines STP
Customers looking to travel to Hawaii
Middle Class and upper middle class
Experience Hawaiian Culture on entering the plane
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Hawaiian Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute