SWOT Analysis of Hawaiian Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hawaiian Airlines |
|
Parent Company |
Hawaiian Holdings Inc |
Category |
International |
Sector |
|
Tagline/ Slogan |
Hawai'i flies with us |
USP |
It is not a network carrier or a point-to-point carrier, but a “destination carrier,” In all its marketing efforts, “we wrap ourselves in the flag of Hawaii.” |
Hawaiian Airlines STP |
|
Segment |
Customers looking to travel to Hawaii |
Target Group |
Middle Class and upper middle class |
Positioning |
Experience Hawaiian Culture on entering the plane |
Hawaiian Airlines SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hawaiian Airlines : 1. Only airline to travel interisland to four out of eight islands 5. Rated the best carrier serving Hawaii by Travel + Leisure, Zagat, and Condé Nast Traveler |
Weaknesses |
1.Other airlines offering services to same location at cheaper prices |
Opportunities |
1.Expanding to new countries by planning to fly two new cities Beijing and Tapei |
Threats |
1.Increasing cost of aviation fuel 3.Increasing maintenance cost and declining operating income |
Hawaiian Airlines Competition |
|
Competitors |
Below are the 3 main Hawaiian Airlines competitors : 1.Virgin America |
The brandguide table above concludes the Hawaiian Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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