Allegiant Air SWOT Analysis, Competitors & USP

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SWOT Analysis of Allegiant Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Allegiant Air’

Parent Company

Allegiant Travel Co





Tagline/ Slogan

Travel is our deal


Travel packages and economical flight fares

Allegiant Air STP


Customers looking for cheap fares

Target Group

Leisure tourists/Middle income group


Low-cost airlines

Allegiant Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allegiant Air :

1. Cost advantage due to high operational efficiency

2. Very high passenger load factor – average > 90%

3. Travel packages and deals with restaurants, tourist destinations
4. Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.

5. Nearly 100 destinations across USA are covered


1. No bookings through travel agencies or presence on internet

2. No frequent-flier programs or on-board entertainment


1. Expansion into regions with lower (80%) load factor

2. Tie-ups with major airlines to increase reach of customer bookings

3. More visibility through loyalty programs and ads


1. Increased employee unrest due to cost-cutting measures
2. Rising fuel and labour costs a challenge to low-cost business model

3. Unfavorable govt policies in the aviation sector

Allegiant Air Competition


Below are the 3 main Allegiant Air competitors :

1. Southwest Airlines
2. Frontier Airlines
3. Spirit Airlines


The brandguide table above concludes the Allegiant Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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