Allegiant Air is one of the leading brands in the airlines sector. Allegiant Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allegiant Air:
Travel packages and deals with restaurants, tourist destinations
Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.
Nearly 100 destinations across USA are covered
Above are the strengths in the SWOT Analysis of Allegiant Air. The strengths of Allegiant Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegiant Air Weaknesses
No bookings through travel agencies or presence on internet
No frequent-flier programs or on-board entertainment
These were the weaknesses in the Allegiant Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Allegiant Air Opportunities
Expansion into regions with lower (80%) load factor
Tie-ups with major airlines to increase reach of customer bookings
More visibility through loyalty programs and ads
Above we covered the opportunities in Allegiant Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Allegiant Air Threats
Increased employee unrest due to cost-cutting measures
Rising fuel and labour costs a challenge to low-cost business model
Unfavorable govt policies in the aviation sector
The threats in the SWOT Analysis of Allegiant Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Allegiant Air. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute