Allegiant Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Allegiant Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allegiant Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allegiant Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allegiant Air is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allegiant Air competitors and includes Allegiant Air target market, segmentation, positioning & Unique Selling Proposition (USP).

Allegiant Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allegiant Air Brand Analysis
Parent Company

Allegiant Travel Co

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Travel is our deal

USP

Travel packages and economical flight fares

Allegiant Air STP
Allegiant Air Segmentation

Customers looking for cheap fares

Allegiant Air Target Market

Leisure tourists/Middle income group

Allegiant Air Positioning

Low-cost airlines

Allegiant Air SWOT Analysis
Allegiant Air Strengths

Below are the Strengths in the SWOT Analysis of Allegiant Air:

1. Cost advantage due to high operational efficiency

2. Very high passenger load factor – average > 90%

3. Travel packages and deals with restaurants, tourist destinations
4. Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.

5. Nearly 100 destinations across USA are covered

Allegiant Air Weaknesses

Here are the weaknesses in the Allegiant Air SWOT Analysis:

1. No bookings through travel agencies or presence on internet

2. No frequent-flier programs or on-board entertainment

Allegiant Air Opportunities

Following are the Opportunities in Allegiant Air SWOT Analysis:

1. Expansion into regions with lower (80%) load factor

2. Tie-ups with major airlines to increase reach of customer bookings

3. More visibility through loyalty programs and ads

Allegiant Air Threats

The threats in the SWOT Analysis of Allegiant Air are as mentioned:

1. Increased employee unrest due to cost-cutting measures
2. Rising fuel and labour costs a challenge to low-cost business model

3. Unfavorable govt policies in the aviation sector

Allegiant Air Competition
Competitors

Below are the top 3 Allegiant Air competitors:

1. Southwest Airlines
2. Frontier Airlines
3. Spirit Airlines

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allegiant Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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