SWOT analysis of Allegiant Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allegiant Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Allegiant Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allegiant Air is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allegiant Air competitors and includes Allegiant Air target market, segmentation, positioning & Unique Selling Proposition (USP).
| Allegiant Air Brand Analysis | |
|---|---|
| Parent Company |
Allegiant Travel Co |
| Category |
Domestic |
| Sector | |
| Tagline/ Slogan |
Travel is our deal |
| USP |
Travel packages and economical flight fares |
| Allegiant Air STP | |
| Allegiant Air Segmentation |
Customers looking for cheap fares |
| Allegiant Air Target Market |
Leisure tourists/Middle income group |
| Allegiant Air Positioning |
Low-cost airlines |
| Allegiant Air SWOT Analysis | |
| Allegiant Air Strengths |
Below are the Strengths in the SWOT Analysis of Allegiant Air: 1. Cost advantage due to high operational efficiency 2. Very high passenger load factor – average > 90% 3. Travel packages and deals with restaurants, tourist destinations 5. Nearly 100 destinations across USA are covered |
| Allegiant Air Weaknesses |
Here are the weaknesses in the Allegiant Air SWOT Analysis: 1. No bookings through travel agencies or presence on internet 2. No frequent-flier programs or on-board entertainment |
| Allegiant Air Opportunities |
Following are the Opportunities in Allegiant Air SWOT Analysis: 1. Expansion into regions with lower (80%) load factor 2. Tie-ups with major airlines to increase reach of customer bookings 3. More visibility through loyalty programs and ads |
| Allegiant Air Threats |
The threats in the SWOT Analysis of Allegiant Air are as mentioned: 1. Increased employee unrest due to cost-cutting measures 3. Unfavorable govt policies in the aviation sector |
| Allegiant Air Competition | |
| Competitors |
Below are the top 3 Allegiant Air competitors: 1. Southwest Airlines |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allegiant Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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