SWOT Analysis of Allegiant Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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‘Allegiant Air’ |
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Parent Company |
Allegiant Travel Co |
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Category |
Domestic |
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Sector |
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Tagline/ Slogan |
Travel is our deal |
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USP |
Travel packages and economical flight fares |
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Allegiant Air STP |
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Segment |
Customers looking for cheap fares |
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Target Group |
Leisure tourists/Middle income group |
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Positioning |
Low-cost airlines |
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Allegiant Air SWOT Analysis |
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Strengths |
1. Cost advantage due to high operational efficiency 2. Very high passenger load factor – average > 90% 3. Travel packages and deals with restaurants, tourist destinations 5. Nearly 100 destinations across USA are covered |
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Weaknesses |
1. No bookings through travel agencies or presence on internet 2. No frequent-flier programs or on-board entertainment |
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Opportunities |
1. Expansion into regions with lower (80%) load factor 2. Tie-ups with major airlines to increase reach of customer bookings 3. More visibility through loyalty programs and ads |
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Threats |
1. Increased employee unrest due to cost-cutting measures 3. Unfavorable govt policies in the aviation sector |
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Allegiant Air Competition |
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Competitors |
1. Southwest Airlines |
The brandguide table above concludes the Allegiant Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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