Exide SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5922

SWOT analysis of Exide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Exide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exide to benchmark its business & performance as compared to the competitors and industry. Exide is one of the leading brands in the automobiles sector. The table below also lists the top Exide competitors and elaborates Exide market segmentation, target group, positioning & Unique Selling Proposition (USP).

Exide SWOT, Competitors, Marketing STP & Brand analysis Table
Exide Brand Analysis
Parent Company

Exide Industries Limited

Category

Automobile Batteries

Sector

Automobiles

Tagline/ Slogan

India runs on Exide

USP

Superior customer service and warranty.

Exide STP
Segment

Automobile owners

Target Group

Vehicle owners wanting reliable batteries with a superior service

Positioning

Batteries built to be rugged and reliable with lifetime warranties.

Exide SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exide. Strengths are:

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India

Weaknesses

Here are the weaknesses in the Exide SWOT Analysis:

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands

Opportunities

Following are the Opportunities in Exide SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion

Threats

The threats in the SWOT Analysis of Exide are as mentioned:

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Exide Competition
Competitors

Below are the top 5 Exide competitors:

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers


The brandguide table above concludes the Exide SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exide. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: