Exide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Exide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Exide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exide to benchmark its business & performance as compared to the competitors and industry. As of 2020, Exide is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Exide competitors and includes Exide target market, segmentation, positioning & Unique Selling Proposition (USP).

Exide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Exide Brand Analysis
Parent Company

Exide Industries Limited


Automobile Batteries



Tagline/ Slogan

India runs on Exide


Superior customer service and warranty.

Exide STP
Exide Segmentation

Automobile owners

Exide Target Market

Vehicle owners wanting reliable batteries with a superior service

Exide Positioning

Batteries built to be rugged and reliable with lifetime warranties.

Exide SWOT Analysis
Exide Strengths

Below are the Strengths in the SWOT Analysis of Exide:

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India

Exide Weaknesses

Here are the weaknesses in the Exide SWOT Analysis:

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands

Exide Opportunities

Following are the Opportunities in Exide SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion

Exide Threats

The threats in the SWOT Analysis of Exide are as mentioned:

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Exide Competition

Below are the top 5 Exide competitors:

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exide. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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