Exide SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4696

SWOT Analysis of Exide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Exide Industries Limited


Automobile Batteries



Tagline/ Slogan

India runs on Exide


Superior customer service and warranty.

Exide STP


Automobile owners

Target Group

Vehicle owners wanting reliable batteries with a superior service


Batteries built to be rugged and reliable with lifetime warranties.

Exide SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exide :

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India


1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands


1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion


1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Exide Competition


Below are the 5 main Exide competitors :

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers

The brandguide table above concludes the Exide SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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