Published in Automobiles category by MBA Skool Team
Exide is one of the leading brands in the automobiles sector. Exide SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Exide:
Offers batteries for every kind of vehicle on Indian roads.
Huge dealer network even in rural areas.
Acquisition of smaller firms has strengthened its presence
Advertising and marketing on TVCs, print etc makes it a highrecall brand in India
Above are the strengths in the SWOT Analysis of Exide. The strengths of Exide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share
The brand does not have a very strong import market as compared to global brands
These were the weaknesses in the Exide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boom in automobile sales in all segments.
Customers want better services.
Price sensitive customers are increasing.
Expansion into new territories and global exapnsion
Above we covered the opportunities in Exide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amaron offers higher performance and is eating into market share.
Growing perception of Amaron as the better battery brand.
The threats in the SWOT Analysis of Exide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Vehicle owners wanting reliable batteries with a superior service
Batteries built to be rugged and reliable with lifetime warranties.
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