Exide SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6454

SWOT analysis of Exide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Exide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exide to benchmark its business & performance as compared to the competitors and industry. Exide is one of the leading brands in the automobiles sector. The table below also lists the top Exide competitors and elaborates Exide market segmentation, target group, positioning & Unique Selling Proposition (USP).

Exide SWOT, Competitors, Marketing STP & Brand analysis Table
Exide Brand Analysis
Parent Company

Exide Industries Limited


Automobile Batteries



Tagline/ Slogan

India runs on Exide


Superior customer service and warranty.

Exide STP

Automobile owners

Target Group

Vehicle owners wanting reliable batteries with a superior service


Batteries built to be rugged and reliable with lifetime warranties.

Exide SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exide. Strengths are:

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India


Here are the weaknesses in the Exide SWOT Analysis:

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands


Following are the Opportunities in Exide SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion


The threats in the SWOT Analysis of Exide are as mentioned:

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Exide Competition

Below are the top 5 Exide competitors:

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers

The brandguide table above concludes the Exide SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exide. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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