Denso SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Denso analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Denso SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Denso to benchmark its business & performance as compared to the competitors and industry. As of 2020, Denso is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Denso competitors and includes Denso target market, segmentation, positioning & Unique Selling Proposition (USP).

Denso SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Denso Brand Analysis
Parent Company



Automobile services



Tagline/ Slogan

Contributing to a better world by creating value together with a vision for the future.


Global customer satisfaction through quality services and products

Denso STP
Denso Segmentation

Automobile components – both OEM and Aftermarket.

Denso Target Market

Automobile manufacturers and automobile enthusiast customers.

Denso Positioning

Company that can take care of almost every mechanical part inside a car.

Denso SWOT Analysis
Denso Strengths

Below are the Strengths in the SWOT Analysis of Denso:

1. Extensive customer base worldwide.
2. High quality and innovative products and services.
3. Strong online presence and high customer recall.
4. Strong supplier relationships with various local vendors in emerging markets.

5. Good sales for the past few years and consequently strong market position.

6. High focus on CSR activities leading to goodwill among customers.

7. The organization has over 130,000+ employees

8. It has over 180 subsidiaries and has a significant presence in motorsport

Denso Weaknesses

Here are the weaknesses in the Denso SWOT Analysis:

1. Limited business in its diversified non-automotive businesses 
2. Weak foothold in emerging markets dominated by local players.

Denso Opportunities

Following are the Opportunities in Denso SWOT Analysis:

1. Emerging markets a huge untapped customer base.
2. New automobile segments offering scope for further innovation. 
3. Demand for latest technologies by customers.

Denso Threats

The threats in the SWOT Analysis of Denso are as mentioned:

1. Local vendors in emerging markets.
2. High export volumes dependent on exchange rates.
3. Competitors coming out with innovative products.

Denso Competition

Below are the top 3 Denso competitors:

1. Delphi Corp
2. Robert Bosch
3. Visteon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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