Amaron SWOT Analysis, USP & Competitors

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SWOT Analysis of Amaron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Amara Raja Batteries Limited


Automobile Batteries


Auto & Truck Parts

Tagline/ Slogan

Lasts Long. Really Long.


Quality batteries that last for a long duration



Automobile owners

Target Group

Vehicle owners wanting a long lasting, high performance battery


Go-to choice for batteries, no matter the type of automobile.

SWOT Analysis


1. Contains patented SilverX alloy to give it extra-long life.
2. High customer focus in all aspects from design to manufacturing to sales.
3. Continuously innovating and is at par with the best batteries in the world.
4. Market leader in India within a short span of a few years.

5. Huge dealer network.

6. Online ordering of batteries

7. Excellent advertising and marketing through TVCs, print media


1. Higher cost means limited margins

2. Huge competition from local and international brands means limited market share growth


1. Boom in automobile sales in all segments.
2. Customers are getting more brand sensitive and focus on quality more than cost.
3. International markets responding well to inroads by Amaron.


1. Other battery manufacturers offering lower prices.
2. Improvement in car technologies can lead to modification of batteries

3. Unfavorables govt policies can affect operational efficiency



1. Exide Batteries

2. Okaya

3. AC Delco

4. SF Sonic
5. Local Battery Manufacturers

The table above concludes the Amaron SWOT analysis along with its marketing and brand parameters.


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