SWOT analysis of Amaron analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amaron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amaron to benchmark its business & performance as compared to the competitors and industry. Amaron is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amaron competitors and includes Amaron target market, segmentation, positioning & Unique Selling Proposition (USP).
Amaron Brand Analysis | |
---|---|
Parent Company |
Amara Raja Batteries Limited |
Category |
Automobile Batteries |
Sector | |
Tagline/ Slogan |
Lasts Long. Really Long. |
USP |
Quality batteries that last for a long duration |
Amaron STP | |
Amaron Segmentation |
Automobile owners |
Amaron Target Market |
Vehicle owners wanting a long lasting, high performance battery |
Amaron Positioning |
Go-to choice for batteries, no matter the type of automobile. |
Amaron SWOT Analysis | |
Amaron Strengths |
Below are the Strengths in the SWOT Analysis of Amaron: 1. Contains patented SilverX alloy to give it extra-long life. 5. Huge dealer network. 6. Online ordering of batteries 7. Excellent advertising and marketing through TVCs, print media |
Amaron Weaknesses |
Here are the weaknesses in the Amaron SWOT Analysis: 1. Higher cost means limited margins 2. Huge competition from local and international brands means limited market share growth |
Amaron Opportunities |
Following are the Opportunities in Amaron SWOT Analysis: 1. Boom in automobile sales in all segments. |
Amaron Threats |
The threats in the SWOT Analysis of Amaron are as mentioned: 1. Other battery manufacturers offering lower prices. 3. Unfavorables govt policies can affect operational efficiency |
Amaron Competition | |
Competitors |
Below are the top 5 Amaron competitors: 1. Exide Batteries 2. Okaya 3. AC Delco 4. SF Sonic |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amaron. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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