Amaron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Amaron analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amaron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amaron to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amaron is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amaron competitors and includes Amaron target market, segmentation, positioning & Unique Selling Proposition (USP).

Amaron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amaron Brand Analysis
Parent Company

Amara Raja Batteries Limited


Automobile Batteries



Tagline/ Slogan

Lasts Long. Really Long.


Quality batteries that last for a long duration

Amaron STP
Amaron Segmentation

Automobile owners

Amaron Target Market

Vehicle owners wanting a long lasting, high performance battery

Amaron Positioning

Go-to choice for batteries, no matter the type of automobile.

Amaron SWOT Analysis
Amaron Strengths

Below are the Strengths in the SWOT Analysis of Amaron:

1. Contains patented SilverX alloy to give it extra-long life.
2. High customer focus in all aspects from design to manufacturing to sales.
3. Continuously innovating and is at par with the best batteries in the world.
4. Market leader in India within a short span of a few years.

5. Huge dealer network.

6. Online ordering of batteries

7. Excellent advertising and marketing through TVCs, print media

Amaron Weaknesses

Here are the weaknesses in the Amaron SWOT Analysis:

1. Higher cost means limited margins

2. Huge competition from local and international brands means limited market share growth

Amaron Opportunities

Following are the Opportunities in Amaron SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers are getting more brand sensitive and focus on quality more than cost.
3. International markets responding well to inroads by Amaron.

Amaron Threats

The threats in the SWOT Analysis of Amaron are as mentioned:

1. Other battery manufacturers offering lower prices.
2. Improvement in car technologies can lead to modification of batteries

3. Unfavorables govt policies can affect operational efficiency

Amaron Competition

Below are the top 5 Amaron competitors:

1. Exide Batteries

2. Okaya

3. AC Delco

4. SF Sonic
5. Local Battery Manufacturers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amaron. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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