Amaron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Amara Raja Batteries Limited

Automobile Batteries

Automobiles

Lasts Long. Really Long.

Quality batteries that last for a long duration

Automobile owners

Vehicle owners wanting a long lasting, high performance battery

Go-to choice for batteries, no matter the type of automobile.

Below are the Strengths in the SWOT Analysis of Amaron:

1. Contains patented SilverX alloy to give it extra-long life.
2. High customer focus in all aspects from design to manufacturing to sales.
3. Continuously innovating and is at par with the best batteries in the world.
4. Market leader in India within a short span of a few years.

5. Huge dealer network.

6. Online ordering of batteries

7. Excellent advertising and marketing through TVCs, print media

Here are the weaknesses in the Amaron SWOT Analysis:

1. Higher cost means limited margins

2. Huge competition from local and international brands means limited market share growth

Following are the Opportunities in Amaron SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers are getting more brand sensitive and focus on quality more than cost.
3. International markets responding well to inroads by Amaron.

The threats in the SWOT Analysis of Amaron are as mentioned:

1. Other battery manufacturers offering lower prices.
2. Improvement in car technologies can lead to modification of batteries

3. Unfavorables govt policies can affect operational efficiency

Below are the top 5 Amaron competitors:

1. Exide Batteries

2. Okaya

3. AC Delco

4. SF Sonic
5. Local Battery Manufacturers