Amaron SWOT Analysis, Competitors & USP

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SWOT Analysis of Amaron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amaron

Parent Company

Amara Raja Batteries Limited

Category

Automobile Batteries

Sector

Automobiles

Tagline/ Slogan

Lasts Long. Really Long.

USP

Quality batteries that last for a long duration

Amaron STP

Segment

Automobile owners

Target Group

Vehicle owners wanting a long lasting, high performance battery

Positioning

Go-to choice for batteries, no matter the type of automobile.

Amaron SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amaron :

1. Contains patented SilverX alloy to give it extra-long life.
2. High customer focus in all aspects from design to manufacturing to sales.
3. Continuously innovating and is at par with the best batteries in the world.
4. Market leader in India within a short span of a few years.

5. Huge dealer network.

6. Online ordering of batteries

7. Excellent advertising and marketing through TVCs, print media

Weaknesses

1. Higher cost means limited margins

2. Huge competition from local and international brands means limited market share growth

Opportunities

1. Boom in automobile sales in all segments.
2. Customers are getting more brand sensitive and focus on quality more than cost.
3. International markets responding well to inroads by Amaron.

Threats

1. Other battery manufacturers offering lower prices.
2. Improvement in car technologies can lead to modification of batteries

3. Unfavorables govt policies can affect operational efficiency

Amaron Competition

Competitors

Below are the 5 main Amaron competitors :

1. Exide Batteries

2. Okaya

3. AC Delco

4. SF Sonic
5. Local Battery Manufacturers


The brandguide table above concludes the Amaron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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