Delphi Automotive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Delphi Automotive analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delphi Automotive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delphi Automotive to benchmark its business & performance as compared to the competitors and industry. As of 2020, Delphi Automotive is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delphi Automotive competitors and includes Delphi Automotive target market, segmentation, positioning & Unique Selling Proposition (USP).

Delphi Automotive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Delphi Automotive Brand Analysis
Parent Company

Delphi Automotive Plc.





Tagline/ Slogan

Innovation for the real world


One of the largest automotive parts manufacturing company in the world

Delphi Automotive STP
Delphi Automotive Segmentation

Automotive companies of the world

Delphi Automotive Target Market

Top automotive brands

Delphi Automotive Positioning

Future ready, technologically advanced company

Delphi Automotive SWOT Analysis
Delphi Automotive Strengths

Below are the Strengths in the SWOT Analysis of Delphi Automotive:

1. Have a comprehensive portfolio of electrification solutions to help meet the stringent new emission norms

2. Pioneered vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technologies

3. Strong revenue, 120+ manufacturing sites present in more than 30 countries, 99.9998 % quality level of output

4. Delphi products were found in one of the best selling models in US, Europe and China

5. Have won multiple awards which shows its credibility

6. CSR initiatives like Fundo Unido, Purple Line wastewater recycling initiative, Sponsoring “First” high school science competitions etc.

7. Over 150,000 people are employed with the organization

Delphi Automotive Weaknesses

Here are the weaknesses in the Delphi Automotive SWOT Analysis:

1. University of Massachusetts Amherst ranked Delphi as one of the largest producer of air pollution in recent years 
2.Involved in various legal proceedings and claims

Delphi Automotive Opportunities

Following are the Opportunities in Delphi Automotive SWOT Analysis:

1. Tremendous growth potential in South America as only few of sales happen here
2. Driven by technology, Delphi is on the forefront of future technology
3. Acquisition of smaller companies can strengthen its position

Delphi Automotive Threats

The threats in the SWOT Analysis of Delphi Automotive are as mentioned:

1.Raw materials being supplied from throughout the world, which makes it fragile if there is some disruption in supply
2.Have to face currency exchange risk, commodity price risk, interest rate risk etc.

Delphi Automotive Competition

Below are the top 3 Delphi Automotive competitors:

1. Robert Bosch
2. Magna International
3.Denso Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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