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Autoliv SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: March 29, 2024Read time:

Here is a detailed SWOT analysis of Autoliv covering strengths, weaknesses, opportunities and threats.

Autoliv Strengths

  1. Sales Network and distribution system among the most efficient
  2. Dedicated onsite support team for each client
  3. Growth rate consistently high YOY due to strong contracts with big label automobile manufacturers
  4. Unique Services Offering
  5. Nearly 60,000 people are employed with the organization
  6. It has services like Seatbelts, airbags, steering wheels, safety electronics, active safety products

Above are the strengths in the SWOT Analysis of Autoliv. The strengths of Autoliv looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Autoliv Weaknesses

  1. Intense competition means limited margins and market share
  2. Changing safety norms and policies by government

These were the weaknesses in the Autoliv SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Autoliv Opportunities

  1. Exploring New Markets
  2. Growing Economy
  3. Manufacturers of automobiles taking safety much more seriously than ever before

Above we covered the opportunities in Autoliv SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Autoliv Threats

  1. Increasing Costs
  2. Government Regulations on permissible safety limits
  3. Fluctuations in exchange rate impacting revenue from exports

The threats in the SWOT Analysis of Autoliv are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Autoliv SWOT analysis.

Read Similar SWOT analysis

About Autoliv

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Autoliv Overview
Parent Company



Automotive Safety Parts



Tagline/ Slogan

Making Driving Safer


Widest range of safety products from Active to Passive safety products

Autoliv STP

Automotive Safety

Target Market

Automobile Manufacturers / Vehicle owners


One stop solution for all automotive safety requirements for manufacturers.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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