Autoliv SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1372

SWOT Analysis of Autoliv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Automotive Safety Parts


Auto and Truck Parts

Tagline/ Slogan

Making Driving Safer


Widest range of safety products from Active to Passive safety products



Automotive Safety

Target Group

Automobile Manufacturers / Vehicle owners


One stop solution for all automotive safety requirements for manufacturers.

SWOT Analysis


1. Sales Network and distribution system among the most efficient

2. Dedicated onsite support team for each client
3. Growth rate consistently high YOY due to strong contracts with big label automobile manufacturers
4. Unique Services Offering

5. Nearly 60,000 people are employed with the organization

6. It has services like Seatbelts, airbags, steering wheels, safety electronics, active safety products


1. Intense competition means limited margins and market share
2. Changing safety norms and policies by government


1. Exploring New Markets
2. Growing Economy
3. Manufacturers of automobiles taking safety much more seriously than ever before


1. Increasing Costs
2. Government Regulations on permissible safety limits
3. Fluctuations in exchange rate impacting revenue from exports



1. Delphi
2. Genuine Parts

3. BorgWarner

4. GKN

5. Lear

The table above concludes the Autoliv SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Autoliv. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: