Autoliv SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Autoliv analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Autoliv SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Autoliv to benchmark its business & performance as compared to the competitors and industry. As of 2020, Autoliv is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Autoliv competitors and includes Autoliv target market, segmentation, positioning & Unique Selling Proposition (USP).

Autoliv SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Autoliv Brand Analysis
Parent Company

Autoliv

Category

Automotive Safety Parts

Sector

Automobiles

Tagline/ Slogan

Making Driving Safer

USP

Widest range of safety products from Active to Passive safety products

Autoliv STP
Autoliv Segmentation

Automotive Safety

Autoliv Target Market

Automobile Manufacturers / Vehicle owners

Autoliv Positioning

One stop solution for all automotive safety requirements for manufacturers.

Autoliv SWOT Analysis
Autoliv Strengths

Below are the Strengths in the SWOT Analysis of Autoliv:

1. Sales Network and distribution system among the most efficient

2. Dedicated onsite support team for each client
3. Growth rate consistently high YOY due to strong contracts with big label automobile manufacturers
4. Unique Services Offering

5. Nearly 60,000 people are employed with the organization

6. It has services like Seatbelts, airbags, steering wheels, safety electronics, active safety products

Autoliv Weaknesses

Here are the weaknesses in the Autoliv SWOT Analysis:

1. Intense competition means limited margins and market share
2. Changing safety norms and policies by government

Autoliv Opportunities

Following are the Opportunities in Autoliv SWOT Analysis:

1. Exploring New Markets
2. Growing Economy
3. Manufacturers of automobiles taking safety much more seriously than ever before

Autoliv Threats

The threats in the SWOT Analysis of Autoliv are as mentioned:

1. Increasing Costs
2. Government Regulations on permissible safety limits
3. Fluctuations in exchange rate impacting revenue from exports

Autoliv Competition
Competitors

Below are the top 5 Autoliv competitors:

1. Delphi
2. Genuine Parts

3. BorgWarner

4. GKN

5. Lear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Autoliv. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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