BorgWarner SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of BorgWarner analyses the brand by its strengths, weaknesses, opportunities & threats. In BorgWarner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BorgWarner to benchmark its business & performance as compared to the competitors. BorgWarner is one of the leading brands in the automobiles sector.

The article below lists the BorgWarner SWOT (Strengths, Weaknesses, Opportunities, Threats), top BorgWarner competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BorgWarner

BorgWarner Overview
Parent Company

BorgWarner

Category

Powertrains

Sector

Automobiles

Tagline/ Slogan

Feel Good About Driving

USP

Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance.  Innovator in Transmission and All-Wheel Drive Technology

BorgWarner STP
Segmentation

Powertrain and auto-spare parts

Target Market

Automobile Manufacturers

Positioning

Powertrain Suppliers

SWOT Analysis of BorgWarner

For BorgWarner, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BorgWarner SWOT Analysis:

BorgWarner Strengths

The strengths of BorgWarner looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BorgWarner :

1. Strong R&D with an expert team of 20,000 employees
2. Cost Effective Components and high quality products
3. Innovative Improvements and good portfolio
4. Operational Reach i.e. Worldwide in nearly 19 countries

5. It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions

6. The company has been recognized by many awards and accolades

BorgWarner Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BorgWarner SWOT Analysis:

1. Intense competition means limited market share

2. Limited brand awareness as the brand has restricted advertising


BorgWarner Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BorgWarner SWOT Analysis:

1. Green Energy and wide product portfolio
2. Global Expansion
3. Enter emerging economies like India & China


BorgWarner Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BorgWarner are as mentioned:

1. Intense Competition from Local Companies 
2. Reducing Cost of Technology

3. Fluctuating economic scenarios can affect operations

BorgWarner Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of BorgWarner:

1. Bosch 
2. Denso
3. Sumitomo Electric

4. Magna International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BorgWarner. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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