BorgWarner SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2999

SWOT analysis of BorgWarner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BorgWarner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BorgWarner to benchmark its business & performance as compared to the competitors and industry. BorgWarner is one of the leading brands in the automobiles sector. The table below also lists the top BorgWarner competitors and elaborates BorgWarner market segmentation, target group, positioning & Unique Selling Proposition (USP).

BorgWarner SWOT, Competitors, Marketing STP & Brand analysis Table
BorgWarner Brand Analysis
Parent Company






Tagline/ Slogan

Feel Good About Driving


Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance.  Innovator in Transmission and All-Wheel Drive Technology

BorgWarner STP

Powertrain and auto-spare parts

Target Group

Automobile Manufacturers


Powertrain Suppliers

BorgWarner SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BorgWarner. Strengths are:

1. Strong R&D with an expert team of 20,000 employees
2. Cost Effective Components and high quality products
3. Innovative Improvements and good portfolio
4. Operational Reach i.e. Worldwide in nearly 19 countries

5. It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions

6. The company has been recognized by many awards and accolades


Here are the weaknesses in the BorgWarner SWOT Analysis:

1. Intense competition means limited market share

2. Limited brand awareness as the brand has restricted advertising


Following are the Opportunities in BorgWarner SWOT Analysis:

1. Green Energy and wide product portfolio
2. Global Expansion
3. Enter emerging economies like India & China


The threats in the SWOT Analysis of BorgWarner are as mentioned:

1. Intense Competition from Local Companies 
2. Reducing Cost of Technology

3. Fluctuating economic scenarios can affect operations

BorgWarner Competition

Below are the top 4 BorgWarner competitors:

1. Bosch 
2. Denso
3. Sumitomo Electric

4. Magna International

The brandguide table above concludes the BorgWarner SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BorgWarner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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