BorgWarner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of BorgWarner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BorgWarner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BorgWarner to benchmark its business & performance as compared to the competitors and industry. As of 2020, BorgWarner is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BorgWarner competitors and includes BorgWarner target market, segmentation, positioning & Unique Selling Proposition (USP).

BorgWarner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BorgWarner Brand Analysis
Parent Company






Tagline/ Slogan

Feel Good About Driving


Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance.  Innovator in Transmission and All-Wheel Drive Technology

BorgWarner STP
BorgWarner Segmentation

Powertrain and auto-spare parts

BorgWarner Target Market

Automobile Manufacturers

BorgWarner Positioning

Powertrain Suppliers

BorgWarner SWOT Analysis
BorgWarner Strengths

Below are the Strengths in the SWOT Analysis of BorgWarner:

1. Strong R&D with an expert team of 20,000 employees
2. Cost Effective Components and high quality products
3. Innovative Improvements and good portfolio
4. Operational Reach i.e. Worldwide in nearly 19 countries

5. It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions

6. The company has been recognized by many awards and accolades

BorgWarner Weaknesses

Here are the weaknesses in the BorgWarner SWOT Analysis:

1. Intense competition means limited market share

2. Limited brand awareness as the brand has restricted advertising

BorgWarner Opportunities

Following are the Opportunities in BorgWarner SWOT Analysis:

1. Green Energy and wide product portfolio
2. Global Expansion
3. Enter emerging economies like India & China

BorgWarner Threats

The threats in the SWOT Analysis of BorgWarner are as mentioned:

1. Intense Competition from Local Companies 
2. Reducing Cost of Technology

3. Fluctuating economic scenarios can affect operations

BorgWarner Competition

Below are the top 4 BorgWarner competitors:

1. Bosch 
2. Denso
3. Sumitomo Electric

4. Magna International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BorgWarner. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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