GKN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of GKN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GKN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GKN to benchmark its business & performance as compared to the competitors and industry. As of 2020, GKN is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GKN competitors and includes GKN target market, segmentation, positioning & Unique Selling Proposition (USP).

GKN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GKN Brand Analysis
Parent Company

GKN

Category

Automobile / Aerospace Engineering Services

Sector

Automobiles

Tagline/ Slogan

Engineering That Moves The World

USP

Engineering Services in all Sectors

GKN STP
GKN Segmentation

Automobiles / Aerospace / Metallurgy Land Systems

GKN Target Market

Automobiles / Aerospace Manufacturers

GKN Positioning

Complete Engineering Solution

GKN SWOT Analysis
GKN Strengths

Below are the Strengths in the SWOT Analysis of GKN:

1. Distribution Network and sales Network is strong

2. Over 50,000 people are employed with the company

3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy

4. Robust financial position of the company

5. The company has a strong legacy since its inception in 1759

6. It is on the London Stock Exchange and part of FTSE 100 Index.

GKN Weaknesses

Here are the weaknesses in the GKN SWOT Analysis:

1. Intense Competition means limited market share growth

2. The company has to invest a lot means lesser margins

GKN Opportunities

Following are the Opportunities in GKN SWOT Analysis:

1. Growing Demand
2. Global Market can be tapped
3. New Acquisitions of smaller companies can strengthen its position

GKN Threats

The threats in the SWOT Analysis of GKN are as mentioned:

1. Fluctuating economic scenario can increase costs
2. Unfavorable market conditions
3.Restrictive govt and global policies

GKN Competition
Competitors

Below are the top 2 GKN competitors:

1. BorgWarner
2. Lear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GKN. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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