GKN SWOT Analysis

Published in Automobiles category by MBA Skool Team

GKN is one of the leading brands in the automobiles sector. GKN SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GKN:

GKN Strengths

  1. Distribution Network and sales Network is strong
  2. Over 50,000 people are employed with the company
  3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy
  4. Robust financial position of the company
  5. The company has a strong legacy since its inception in 1759
  6. It is on the London Stock Exchange and part of FTSE 100 Index.

Above are the strengths in the SWOT Analysis of GKN. The strengths of GKN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GKN Weaknesses

  1. Intense Competition means limited market share growth
  2. The company has to invest a lot means lesser margins

These were the weaknesses in the GKN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GKN Opportunities

  1. Growing Demand
  2. Global Market can be tapped
  3. New Acquisitions of smaller companies can strengthen its position

Above we covered the opportunities in GKN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GKN Threats

  1. Fluctuating economic scenario can increase costs
  2. Unfavorable market conditions
  3. Restrictive govt and global policies

The threats in the SWOT Analysis of GKN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the GKN SWOT analysis.

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About GKN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GKN Overview
Parent Company



Automobile / Aerospace Engineering Services



Tagline/ Slogan

Engineering That Moves The World


Engineering Services in all Sectors


Automobiles / Aerospace / Metallurgy Land Systems

Target Market

Automobiles / Aerospace Manufacturers


Complete Engineering Solution

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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