GKN SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1772
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SWOT Analysis of GKN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GKN

Parent Company

GKN

Category

Automobile / Aerospace Engineering Services

Sector

Automobiles / Aerospace

Tagline/ Slogan

Engineering That Moves The World

USP

Engineering Services in all Sectors

STP

Segment

Automobiles / Aerospace / Metallurgy Land Systems

Target Group

Automobiles / Aerospace Manufacturers

Positioning

Complete Engineering Solution

SWOT Analysis

Strengths

1. Distribution Network and sales Network is strong

2. Over 50,000 people are employed with the company

3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy

4. Robust financial position of the company

5. The company has a strong legacy since its inception in 1759

6. It is on the London Stock Exchange and part of FTSE 100 Index.

Weaknesses

1. Intense Competition means limited market share growth

2. The company has to invest a lot means lesser margins

Opportunities

1. Growing Demand
2. Global Market can be tapped
3. New Acquisitions of smaller companies can strengthen its position

Threats

1. Fluctuating economic scenario can increase costs
2. Unfavorable market conditions
3.Restrictive govt and global policies

Competition

Competitors

1. BorgWarner
2. Lear


The table above concludes the GKN SWOT analysis along with its marketing and brand parameters.

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