GKN SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3694

SWOT analysis of GKN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GKN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GKN to benchmark its business & performance as compared to the competitors and industry. GKN is one of the leading brands in the automobiles sector. The table below also lists the top GKN competitors and elaborates GKN market segmentation, target group, positioning & Unique Selling Proposition (USP).

GKN SWOT, Competitors, Marketing STP & Brand analysis Table
GKN Brand Analysis
Parent Company



Automobile / Aerospace Engineering Services



Tagline/ Slogan

Engineering That Moves The World


Engineering Services in all Sectors


Automobiles / Aerospace / Metallurgy Land Systems

Target Group

Automobiles / Aerospace Manufacturers


Complete Engineering Solution

GKN SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GKN. Strengths are:

1. Distribution Network and sales Network is strong

2. Over 50,000 people are employed with the company

3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy

4. Robust financial position of the company

5. The company has a strong legacy since its inception in 1759

6. It is on the London Stock Exchange and part of FTSE 100 Index.


Here are the weaknesses in the GKN SWOT Analysis:

1. Intense Competition means limited market share growth

2. The company has to invest a lot means lesser margins


Following are the Opportunities in GKN SWOT Analysis:

1. Growing Demand
2. Global Market can be tapped
3. New Acquisitions of smaller companies can strengthen its position


The threats in the SWOT Analysis of GKN are as mentioned:

1. Fluctuating economic scenario can increase costs
2. Unfavorable market conditions
3.Restrictive govt and global policies

GKN Competition

Below are the top 2 GKN competitors:

1. BorgWarner
2. Lear

The brandguide table above concludes the GKN SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GKN. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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