GKN SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2991

SWOT Analysis of GKN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Automobile / Aerospace Engineering Services



Tagline/ Slogan

Engineering That Moves The World


Engineering Services in all Sectors



Automobiles / Aerospace / Metallurgy Land Systems

Target Group

Automobiles / Aerospace Manufacturers


Complete Engineering Solution

GKN SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GKN :

1. Distribution Network and sales Network is strong

2. Over 50,000 people are employed with the company

3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy

4. Robust financial position of the company

5. The company has a strong legacy since its inception in 1759

6. It is on the London Stock Exchange and part of FTSE 100 Index.


1. Intense Competition means limited market share growth

2. The company has to invest a lot means lesser margins


1. Growing Demand
2. Global Market can be tapped
3. New Acquisitions of smaller companies can strengthen its position


1. Fluctuating economic scenario can increase costs
2. Unfavorable market conditions
3.Restrictive govt and global policies

GKN Competition


Below are the 2 main GKN competitors :

1. BorgWarner
2. Lear

The brandguide table above concludes the GKN SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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