Lear Corporation SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2230

SWOT Analysis of Lear Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lear Corporation

Parent Company

Lear Corporation


Stamped Assemblies for the Automotive and Aircraft Industries


Parts for Auto & Aircraft Industries

Tagline/ Slogan

Moving Forward Together / Innovation & Technology get Connected


Provide Complete Seating and Electrical Systems Worldwide



Electricals & Parts for Auto & Aircraft Industries

Target Group

Major Automobile & Aircraft Manufacturer


Complete Seating & Electrical Systems provider

SWOT Analysis


1. Effective Demand Execution Process
2. Operational Reach is worldwide 35+ countries
3. Diversified Brand Portfolio
4. Focus on the Enhancement of R&D

5. Over 100,000 people are employed with the company

6. It is listed as a Fortune 500 company


1.High competition means limited market share 
2.Overdependance on few companies can be a business risk


1. Mergers & Strategic Acquisitions
2. Targeting low Cost Countries
3. Focus on Green Energy Options


1. Neglecting Emission Norms
2. Intense and Tough Completion 
3. Uneven Price War



1. Johnson Controls
2.Magna International
3. Magna International

The table above concludes the Lear Corporation SWOT analysis along with its marketing and brand parameters.


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