Skoda SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Skoda, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Skoda is one of the leading brands in the automobiles sector. The article below lists the Skoda SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Skoda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Skoda :
1. Skoda Auto is a leading automobile company and offers a wide range of variants including petrol, diesel and electric
2. Skoda cars have spacious interiors and passenger space both front and rear legroom as well as headspace
3. It includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
4. The company has a high brand recall in markets of UK, Europe, Middle-East, Africa & South America
5. Skoda has a production output of over 1 million cars per annum and has over 30,000 employees globally
6. It has high performance cars which participate in many international racing events
7. Excellent advertising and branding makes Skoda a global name in automobiles
8. The company has received several awards for the cars in various segments
9. The brand has good visibility via advertising campaigns via TV, online, print, social media and digital marketing channels
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Skoda SWOT Analysis:
1. Extremely stiff competition in the segment means limited market share growth for Skoda
2. Still trying to establish itself in the emerging economies as compared to some other competitors
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The opportunities for any brand can include prospects of future growth. Following are the opportunities in Skoda SWOT Analysis:
1. Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
2. Augmenting automobile market can be beneficial for Skoda Auto company
3. Augmenting manufacturing capabilities to produce more cars
4. Cheaper variants and hybrid cars can help Skoda increase its market reach
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Skoda are as mentioned:
1. Rapid technological innovations implemented in upcoming cars can boost its business
2. Intense competition from international car manufacturers or economic recession can reduce Skoda's market share
3. New hybrid fueled and concept cars can hamper the business of petrol & diesel variants
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Hence this concludes the Skoda SWOT analysis.
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Skoda Auto & Volkswagen Group
Sedan, hatchback, SUV
Skoda offers cars which are comfortable, Spacious, Elegant, Smooth performer
Urban Families, Businessmen
Skoda is positioned as a value-for-money car manufacturer providing comfort and spacious interiors
|Skoda Product Portfolio|
1. Skoda Yeti
2. Skoda Superb
3. Skoda Octavia
4. Skoda Laura
5. Skoda Fabia
The above mentioned brands are the prominent products under the Skoda product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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