Published in Automobiles category by MBA Skool Team
Skoda is one of the leading brands in the automobiles sector. Skoda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Skoda:
Skoda Auto is a leading automobile company and offers a wide range of variants including petrol, diesel and electric
Skoda cars have spacious interiors and passenger space both front and rear legroom as well as headspace
It includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
The company has a high brand recall in markets of UK, Europe, Middle-East, Africa & South America
Skoda has a production output of over 1 million cars per annum and has over 30,000 employees globally
It has high performance cars which participate in many international racing events
Excellent advertising and branding makes Skoda a global name in automobiles
The company has received several awards for the cars in various segments
The brand has good visibility via advertising campaigns via TV, online, print, social media and digital marketing channels
Above are the strengths in the SWOT Analysis of Skoda. The strengths of Skoda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Extremely stiff competition in the segment means limited market share growth for Skoda
Still trying to establish itself in the emerging economies as compared to some other competitors
These were the weaknesses in the Skoda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Skoda offers cars which are comfortable, Spacious, Elegant, Smooth performer
Urban Families, Businessmen
Skoda is positioned as a value-for-money car manufacturer providing comfort and spacious interiors
Skoda Product Portfolio
1. Skoda Yeti
2. Skoda Superb
3. Skoda Octavia
4. Skoda Laura
5. Skoda Fabia
The above mentioned brands are the prominent products under the Skoda product portfolio.
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