Skoda Auto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Skoda Auto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Auto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Auto to benchmark its business & performance as compared to the competitors and industry. As of 2020, Skoda Auto is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Skoda Auto competitors and includes Skoda Auto target market, segmentation, positioning & Unique Selling Proposition (USP).

Skoda Auto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Skoda Auto Brand Analysis
Parent Company

Skoda Auto & Volkswagen Group


Sedan, hatchback, SUV



Tagline/ Slogan

Simply Clever


Skoda offers cars which are comfortable, Spacious, Elegant, Smooth performer

Skoda Auto STP
Skoda Auto Segmentation

Automobile users

Skoda Auto Target Market

Urban Families, Businessmen.

Skoda Auto Positioning

Skoda is positioned as a value-for-money car manufacturer providing comfort and spacious interiors

Skoda Auto Product Portfolio

1. Skoda Yeti

2. Skoda Superb

3. Skoda Octavia

4. Skoda Laura

5. Skoda Fabia

The above mentioned brands are the prominent products under the Skoda Auto product portfolio.

Skoda Auto SWOT Analysis
Skoda Auto Strengths

Below are the Strengths in the SWOT Analysis of Skoda Auto:

1. Skoda is available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space both front and rear legroom as well as headspace in Skoda cars

3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more

4. High brand recall in markets of UK and Europe

5. Skoda has a production output of over 850,000 cars per annum and has over 24,000 employees globally

6. A high performance car in many international racing events

7. Excellent advertising and branding makes Skoda a global name in automobiles

8. The company has received several awards for the cars in various segments

Skoda Auto Weaknesses

Here are the weaknesses in the Skoda Auto SWOT Analysis:

1. Extremely stiff competition in the segment means limited market share growth for Skoda

2. Still trying to establish itself in the emerging economies

Skoda Auto Opportunities

Following are the Opportunities in Skoda Auto SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market can be beneficial for Skoda

3.Augmenting manufacturing capabilities to produce more cars

4. Cheaper variants and hybrid cars can help Skoda increase its market reach

Skoda Auto Threats

The threats in the SWOT Analysis of Skoda Auto are as mentioned:

1. Rapid technological innovations implemented in upcoming cars

2. Intense competition from international car manufacturers can reduce Skoda's market share 

3.New hybrid fuelled and concept cars

Skoda Auto Competition

Below are the top 12 Skoda Auto competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Hyundai Motors

10. Volkswagen

11. Volvo

12. Ford Motor Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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