Chrysler SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Chrysler analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chrysler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chrysler to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chrysler is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chrysler competitors and includes Chrysler target market, segmentation, positioning & Unique Selling Proposition (USP).

Chrysler SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chrysler Brand Analysis
Parent Company



Luxury cars



Tagline/ Slogan

Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit


Premium Luxury & Comfort

Chrysler STP
Chrysler Segmentation

People seeking cars

Chrysler Target Market

Urban upper middle class

Chrysler Positioning

True American powerful cars with luxury & comfort

Chrysler SWOT Analysis
Chrysler Strengths

Below are the Strengths in the SWOT Analysis of Chrysler:

1. High Fleet Sales way above industry average. In US, over 1 million sales per annum
2. Strong brand recall in North American markets
3. Reputation for V-8 Hemi engines
4. Domination in minivan market

5. Strong customer focus and a strong employee base of over 50,000

Chrysler Weaknesses

Here are the weaknesses in the Chrysler SWOT Analysis:

1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler
2.Management problems have been a concern
3. Limited market share owing to increasing competition

Chrysler Opportunities

Following are the Opportunities in Chrysler SWOT Analysis:

1.Change in the management for better
2.It may also assist it for selling its cars in new geographical markets
3.Increasing demand for green vehicles where Chrysler has presence

Chrysler Threats

The threats in the SWOT Analysis of Chrysler are as mentioned:

1.Decreasing confidence of dealers & other associates in the Company
2.Strong reliance on the North American market

Chrysler Competition

Below are the top 9 Chrysler competitors:



3.Nissan Motors

4.Hyundai Motors



7. Toyota

8. Volkswagen

9. Ford

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chrysler. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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