Chrysler SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 13241

SWOT analysis of Chrysler analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chrysler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chrysler to benchmark its business & performance as compared to the competitors and industry. Chrysler is one of the leading brands in the automobiles sector. The table below also lists the top Chrysler competitors and elaborates Chrysler market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chrysler SWOT, Competitors, Marketing STP & Brand analysis Table
Chrysler Brand Analysis
Parent Company



Luxury cars



Tagline/ Slogan

Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit


Premium Luxury & Comfort

Chrysler STP

People seeking cars

Target Group

Urban upper middle class


True American powerful cars with luxury & comfort

Chrysler SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chrysler. Strengths are:

1. High Fleet Sales way above industry average. In US, over 1 million sales per annum
2. Strong brand recall in North American markets
3. Reputation for V-8 Hemi engines
4. Domination in minivan market

5. Strong customer focus and a strong employee base of over 50,000


Here are the weaknesses in the Chrysler SWOT Analysis:

1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler
2.Management problems have been a concern
3. Limited market share owing to increasing competition


Following are the Opportunities in Chrysler SWOT Analysis:

1.Change in the management for better
2.It may also assist it for selling its cars in new geographical markets
3.Increasing demand for green vehicles where Chrysler has presence


The threats in the SWOT Analysis of Chrysler are as mentioned:

1.Decreasing confidence of dealers & other associates in the Company
2.Strong reliance on the North American market

Chrysler Competition

Below are the top 9 Chrysler competitors:



3.Nissan Motors

4.Hyundai Motors



7. Toyota

8. Volkswagen

9. Ford

The brandguide table above concludes the Chrysler SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chrysler. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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