Chrysler SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 25, 2021

SWOT analysis of Chrysler analyses the brand by its strengths, weaknesses, opportunities & threats. In Chrysler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chrysler to benchmark its business & performance as compared to the competitors. Chrysler is one of the leading brands in the automobiles sector.

The article below lists the Chrysler SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chrysler competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Chrysler

Chrysler Overview
Parent Company

Fiat

Category

Luxury cars

Sector

Automobiles

Tagline/ Slogan

Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit

USP

Premium Luxury & Comfort

Chrysler STP
Segmentation

People seeking cars

Target Market

Urban upper middle class

Positioning

True American powerful cars with luxury & comfort

SWOT Analysis of Chrysler

For Chrysler, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Chrysler SWOT Analysis:

Chrysler Strengths

The strengths of Chrysler looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chrysler :

1. Chrysler is one of the leading automobile brands based out of USA

2. Chrysler company manufactures cars like sedans, vans, SUVs, commercial vehicles, automotive parts etc.

3. The company has more than 90,000 employees worldwide

4. The brand has a strong brand legacy since it was formed in 1925

5. Chrysler has recorded and manufactured more than 2 million cars in a single year

6. The company positions itself as a strong and beautiful American car manufacturer

7. Chrysler advertises its cars via TV, online ads, print media and digital marketing

8. The company has also been investing in hybrid and ecofriendly car models

Chrysler Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chrysler SWOT Analysis:

1. The brand has a strong dependence on the American market as compared to other global players which are spread across the world

2. Limited market share growth for Chrysler owing to increasing competition


Chrysler Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chrysler SWOT Analysis:

1. Partnerships as well as acquisition of companies can strengthen the position of Chrysler

2. It may also focus on selling its cars in new geographical markets to increase its business

3. Increasing demand for green vehicles where Chrysler has presence can be beneficial for its business


Chrysler Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chrysler are as mentioned:

1. Higher competition will lead to loss in business margins for the company

2. Strong reliance on the North American market can affect its business

3. Economic recession and fluctuating currency value can affect the global operations for the company

Chrysler Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Chrysler:

1. Honda Motors

2. Toyota

3. Nissan Motors

4. Hyundai Motors

5. Chevrolet

6. Mitsubishi Motors

7. Toyota

8. Volkswagen

9. Ford


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chrysler. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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