Daihatsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Toyota

Passenger Cars

Automobiles

Innovation for tomorrow

Strong backing by parent company Toyota

Automobiles segment

Middle and upper middle class individuals

Cars for the masses which are reliable

Below are the Strengths in the SWOT Analysis of Daihatsu:

1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars
2. Employs around 12000 employees internationally
3. Revenue performance is good and stable financial position
4. Strong brand backing of Toyota group

Here are the weaknesses in the Daihatsu SWOT Analysis:

1. Toyota as a brand has more brand value & acceptance than Daihatsu
2.Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on
3.Limited brand recall

Following are the Opportunities in Daihatsu SWOT Analysis:

1. It can further expand its Product line
2.Since it is the oldest Japanese manufacturer can focus purely on classic design cars

3. More brand presence in emerging economies

The threats in the SWOT Analysis of Daihatsu are as mentioned:

1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota
2.Korean Brands have an edge over it esp in emerging markets
3. Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand

Below are the top 5 Daihatsu competitors:

1. Honda

2. Hyundai

3. Tata Motors

4. Ford

5. Nissan