Published in Automobiles category by MBA Skool Team
Daihatsu is one of the leading brands in the automobiles sector. Daihatsu SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Daihatsu:
Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars
Employs around 12000 employees internationally
Revenue performance is good and stable financial position
Strong brand backing of Toyota group
Above are the strengths in the SWOT Analysis of Daihatsu. The strengths of Daihatsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toyota as a brand has more brand value & acceptance than Daihatsu
Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on
Limited brand recall
These were the weaknesses in the Daihatsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It can further expand its Product line
Since it is the oldest Japanese manufacturer can focus purely on classic design cars
More brand presence in emerging economies
Above we covered the opportunities in Daihatsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota
Korean Brands have an edge over it esp in emerging markets
Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand
The threats in the SWOT Analysis of Daihatsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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