SWOT analysis of Daihatsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Daihatsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Daihatsu to benchmark its business & performance as compared to the competitors and industry. Daihatsu is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daihatsu competitors and includes Daihatsu target market, segmentation, positioning & Unique Selling Proposition (USP).
Daihatsu Brand Analysis | |
---|---|
Parent Company |
Toyota |
Category |
Passenger Cars |
Sector | |
Tagline/ Slogan |
Innovation for tomorrow |
USP |
Strong backing by parent company Toyota |
Daihatsu STP | |
Daihatsu Segmentation |
Automobiles segment |
Daihatsu Target Market |
Middle and upper middle class individuals |
Daihatsu Positioning |
Cars for the masses which are reliable |
Daihatsu SWOT Analysis | |
Daihatsu Strengths |
Below are the Strengths in the SWOT Analysis of Daihatsu: 1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars |
Daihatsu Weaknesses |
Here are the weaknesses in the Daihatsu SWOT Analysis: 1. Toyota as a brand has more brand value & acceptance than Daihatsu |
Daihatsu Opportunities |
Following are the Opportunities in Daihatsu SWOT Analysis: 1. It can further expand its Product line 3. More brand presence in emerging economies |
Daihatsu Threats |
The threats in the SWOT Analysis of Daihatsu are as mentioned: 1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota |
Daihatsu Competition | |
Competitors |
Below are the top 5 Daihatsu competitors: 1. Honda 2. Hyundai 3. Tata Motors 4. Ford 5. Nissan |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daihatsu. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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